‘Recognition Triggers’ scan ads without QR codes
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites. The technology, integrated with mCommerce app PowaTag, recognises...Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review...Yahoo’s guide to brand-safe buying in programmatic
Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo...Marketers’ biggest trends and anxieties for 2016: Social commerce; predictive tech and location marketing
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends. As technology companies like Amazon, Oracle, Salesforce and Apple become...UK marketing data spend increases 11% [INFOGRAPHIC]
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research. The data, from the Eyeota Index, identifies global audience data trends tracked from thousands of campaigns...Google takes on AdBlock with Contributor service
Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites. The move signals Google’s attempt to lead the digital advertising ecosystem’s efforts to tackle...Facebook trends in 2015: The evolution of the ‘like’
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the...Global ad spend trends: Internet to overtake TV by end of 2018
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...Google cracks down on ad fraud with new tool
Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory. The DoubleClick Bid Manager blocks invalid inventory that has been flagged for fraudulently misrepresenting domain information,...Digital advertising trends in 2015: ‘Adblockalypse’ rocks the industry
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of our review of the year we look back at the key trends in digital advertising, including the rise of retargeting,...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Viral video marketing case studies: the 25 best virals of 2015 From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts,...Viral video marketing case studies: the 25 best virals of 2015
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…
