Sep 16, 2015 | Australia and New Zealand, Online advertising
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research. The study, from Adobe, looks at the teams and sponsors of the UK-hosted event, based on social...
Sep 14, 2015 | Mobile, Online advertising, Regulation
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 14, 2015 | Online advertising, Online video
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…...
Sep 11, 2015 | Online advertising, Online video, Social media, Viral and buyrals
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign. The 2 minute video, which you can watch below, shows Chris Robshaw, Mike Brown and Courtney Lawes striding across England as the nation...
Sep 11, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive. The move comes as the FMCG giant announced several new targets Thursday including plans to increase spending on...
Sep 9, 2015 | Digital marketing skills, Online advertising
Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research. New research among senior management has...
Sep 9, 2015 | Online advertising, Online video, Regulation
In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock plus users from skipping YouTube ads. You have never known terror until you experience the moment when you realize AdBlock no longer works on YouTube.—...
Sep 8, 2015 | Mobile, Online advertising, Regulation
For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Ad blockers have been available on desktop browsers for years, but analysts...
Sep 4, 2015 | Online advertising, Regulation
Malicious adverts have been found on the UK version of the online dating website Match.com, leaving users vulnerable to computer viruses. Match briefly suspended adverts on the UK site while it investigated. the issue that put online daters at risk of theft of...
Sep 4, 2015 | Online advertising
Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers. As the first step, HCL will create a ‘United Xperience Lab’ to be housed within the...
Sep 3, 2015 | Mobile, Online advertising
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads. AOL, itself acquired by US mobile network Verizon for $4.4bn billion earlier this year, will be paying $1.75/share for publicly-traded Millennial,...
Sep 2, 2015 | Online advertising
Google’s Chrome browser has started blocking some internet adverts that use Adobe’s Flash technology, joining many major web platforms now phasing out the dated video software. The move could be a major new hurdle for advertsers still using Flash...
Sep 2, 2015 | Mobile, Online advertising, UK
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research. The study, from the Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) aimed to...
Aug 28, 2015 | Content marketing, Online advertising, Social media
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content. BuzzFeed will work with Group M, one of the dozens of ad agencies owned by WPP, giving its clients...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 27, 2015 | Online advertising, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The Sun now least visited UK newspaper site after paywall The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 26, 2015 | E-commerce and E-retailing, Online advertising, Search engine marketing
Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results. These product ads were a hit among small retailers who didn’t sell their products on Amazon, but who could showcase their merchandise via these ads at the...
Aug 24, 2015 | Content marketing, Online advertising
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research. According to research released by Forrester Consulting, access to real-time data analytics helps...
