Aug 20, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Facebook now drives more traffic to media sites than Google Facebook is starting to drive more traffic to digital media websites than Google, as social media starts to rival search as a web...
Aug 19, 2015 | Online advertising
Millennials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research. The research ‘Ad Campaigns Reimagined’, by marketing data and technology company Acxiom indicates that 22% of consumers...
Aug 19, 2015 | Online advertising, Online video, Regulation
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology. Adobe, the creators of Flash, has backed the move and provides support for HTML5, which unlike Flash is...
Aug 19, 2015 | Online advertising, Online video, Regulation
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months. The guidelines covers sponsorship, product placement, ‘advertorial’ vlogs, vloggers...
Aug 5, 2015 | Online advertising
Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window. Affiliate marketing makes up a quarter of the French Connection digital team’s resource, and following the decision to consolidate with...
Aug 4, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business. P&G is shifting more of its ad budget to digital media where consumers...
Jul 29, 2015 | E-commerce and E-retailing, Online advertising
Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research. The study. from Tipalti, found that of those who did not already end a relationship with an affiliate network, 65% say they would stop...
Jul 28, 2015 | Online advertising, Social media
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns. The social network has long been a leading platform for real-time marketing, but now it claims its new three-stage tool will...
Jul 28, 2015 | Online advertising, UK
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research. However, internet advertising as a whole...
Jul 25, 2015 | Germany, Online advertising, UK
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. These findings, taken from a recent joint study we carried out...
Jul 22, 2015 | Online advertising
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries. The report, from Meetrics, suggests that a rise in automated buying processes results in less display ads being...
Jul 21, 2015 | Online advertising
With Windows 10’s just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial. The ad focuses on children growing up with touchscreens and a wealth of new tech. The big theme this time around is “people...
Jul 21, 2015 | Online advertising, Online video, Viral and buyrals
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below… People in Spain were invited to take part via a Facebook app, booking a time when they could have a ‘blind date’ over a cup of coffee. Lotus...
Jul 20, 2015 | Online advertising
As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new...
Jul 16, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Most popular pre-internet ads: How would the Smash aliens be marketed today? The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new...
Jul 16, 2015 | Online advertising, Online video
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey. The study, from Acxiom are explored in the new ‘Ad campaigns reimagined’ report, which highlights the challenges todays brands and marketer’s...
Jul 14, 2015 | E-commerce and E-retailing, Online advertising, Regulation
British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research. The study of over 1,000 UK consumers also found that Londoners...
Jul 14, 2015 | Facebook marketing, Online advertising, Social media
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research. London is only 9th in an...
Jul 14, 2015 | Online advertising
A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences. The “2015 State of Consumer Privacy & Personalisation” report...
Jul 13, 2015 | Online advertising
In “Back to the Future Part II,” Marty McFly learned that Biff used a sports almanac to place winning bets throughout history. Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but at Nielsen’s 2015 Consumer 360...
