Jul 10, 2015 | Mobile, Online advertising
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research...
Jul 10, 2015 | Online advertising
Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers. Called “TGI Target Snapshot”, this web app is powered by data from...
Jul 10, 2015 | Mobile, Online advertising, Online video
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens. Audi from Celtra on Vimeo. Celtra is launching two new video ad formats – Short form vertical video and Reactive video – further expanding its...
Jul 8, 2015 | Online advertising, Online video, Regulation
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’. The song appeared on YouTube on July 1 and has already attracted over 20 million views. It is also available on...
Jul 8, 2015 | Online advertising, Online video, Viral and buyrals
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research. Now in its third year, the 2015 BrightRoll UK Agency Survey polled UK advertising agencies to gain...
Jul 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear...
Jul 3, 2015 | Online advertising, Russia
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment. All European markets reported positive growth and it was not only the developing markets which are...
Jul 2, 2015 | Online advertising
Not content with knowing you’re entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg. In a Q&A session with site users on Tuesday, the 31-year-old said he envisions a world where...
Jul 2, 2015 | India, Online advertising
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar”...
Jul 2, 2015 | Online advertising, Online video
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by...
Jul 1, 2015 | Content marketing, Online advertising, Regulation, UK
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research. The Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, indicates...
Jul 1, 2015 | Email marketing, Online advertising
Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research. The study, from Return path suggests that...
Jul 1, 2015 | Online advertising
RadiumOne has secured $54 million in equity and debt financing led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit. RadiumOne, which is profitable, achieved...
Jun 30, 2015 | Online advertising
Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus. The reorganisation could put as many as 1,200 jobs in jeopardy but many of these will be offered the chance to relocate, either...
Jun 30, 2015 | Online advertising
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research. The study, from from Econsultancy and Signal show that top brands have adapted to the explosion of new devices and...
Jun 30, 2015 | Online advertising
The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL’s digital prophet Shingy. View the video highlights below.
Jun 29, 2015 | Online advertising, Online video
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which...
Jun 29, 2015 | Online advertising
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event. Cannes Lions began more than 60 years ago to showcase and...
Jun 29, 2015 | India, Online advertising, Online video
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch. Speaking at the Cannes Lions advertising festival, Murdoch said the country was “entrepreneurial” and...
Jun 29, 2015 | Online advertising
Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB’s Amir Kassaei and Al Gore. Watch the video highlights here.
