Apr 20, 2015 | Online advertising, UK, USA
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research. The latest Advertising Forecast from research group Strategy Analytics predicts that nearly £8bn will be spent on digital advertising this year. The UK...
Apr 20, 2015 | Email marketing, Online advertising, Online video, Social media
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels. The study found that millennials have a preference in how they want to converse with...
Apr 20, 2015 | Content marketing, Online advertising
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research. The Association of Online Publishers (AOP), the voice of premium digital publishers in the UK, in...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 16, 2015 | Online advertising, Regulation
Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week. The Sun newspaper ran a full page editorial this week under the banner of “SUN INVESTIGATES...
Apr 13, 2015 | Online advertising, Viral and buyrals
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US. As more and more...
Apr 13, 2015 | Online advertising, Online video
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform. 2015 Geico: Family: Unskippable Geico’s series of “unskippable”...
Apr 10, 2015 | Online advertising, Online video
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the...
Apr 10, 2015 | Online advertising, Online video
YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks. Under the new scheme, YouTube is adding interactive cards to its TrueView video ads, so that marketers have the option to...
Apr 9, 2015 | Mobile, Online advertising, Online video, Search engine marketing, UK
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research. The study, from the IAB, found that this rise in digital technology in homes has driven advertisers to...
Apr 8, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit...
Apr 8, 2015 | Online advertising, Online video, Regulation
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app. The coalition of consumer and child advocacy groups is asking the Federal Trade Commission to investigate Google’s YouTube Kids app,...
Apr 8, 2015 | Mobile, Online advertising, Social media
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research. The new study, from GlobalWebIndex, looks at how 16-19 year-olds...
Apr 7, 2015 | China, Germany, India, Mobile, Online advertising, UK, USA
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. The study, from eMarketer, also indicates that US and China will account for nearly 62% of global mobile ad spending next year....
Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Mar 31, 2015 | E-commerce and E-retailing, Online advertising
Loyalty programmes have not evolved with the digital age and are failing to engage customers, with many lacking personalisation or mobile coupon redemptions, according to new research. The report, from Capgemini Consulting, researched the loyalty programmes of 160...
Mar 30, 2015 | Online advertising
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research. The data, from eMarketer indicates that £8.1 billion will be spent across digital platforms, accounting for 50 per...
Mar 27, 2015 | Online advertising
Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children. The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate...
Mar 26, 2015 | India, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola has been named the world’s top brand by trade body WARC, while Unilever has won the number-one spot in the organisation’s ranking of global advertisers. The rankings are based on the performance by brands, brand owners and agencies in various...
Mar 26, 2015 | Online advertising
While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability. Ad mail users want to drive...
