Feb 18, 2015 | Online advertising, UK
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research. The study, from Strategy Analytics, indicates that digital adspend in the UK is set to grow fastest (9.5%)...
Feb 16, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns. The Cadbury’s and Oreo owner said the digital push is part of a move towards a more sophisticated and...
Feb 13, 2015 | Online advertising
As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side. Simply put, programmatic TV is the...
Feb 13, 2015 | Online advertising
With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa...
Feb 12, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying...
Feb 12, 2015 | Email marketing, Online advertising, UK
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data. Email intelligence companyReturn Path’s...
Feb 11, 2015 | Online advertising, Online video
Skoda is using eye-tracking technology to determine which car the viewer is most attracted to during a short film. The interactive online experience called ‘Fight for Attention’ was created by agency 18 Feet & Rising for Skoda’s new third-generation Fabia car....
Feb 10, 2015 | Online advertising, Regulation
Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties. The warning applies to TV...
Feb 10, 2015 | Online advertising, Online video, Viral and buyrals
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below… Featuring Gareth Bale, Luis...
Feb 9, 2015 | Content marketing, Online advertising, Regulation
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK. The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...
Feb 6, 2015 | Online advertising
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense. Americans for Responsible Advertising (AFRA) recorded and analyzed NBC’s telecast of the National...
Feb 5, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Facebook selling fewer ads at higher prices- report Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according...
Feb 5, 2015 | Online advertising, Social media, Twitter marketing
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and yahoo Japan the first sites to sign up. The company compares the service to the way that it allows normal tweets to be...
Feb 4, 2015 | Mobile, Online advertising
Android captured the majority (63%) of global mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks. Apple’s favorable position in Western markets, such as the...
Feb 4, 2015 | Online advertising, Regulation
Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014, as the internet giant aims to increase the quality of its platforms for advertisers and consumers. As part of a new initiative to win over advertisers over the quality of...
Feb 3, 2015 | Marketing through gaming, Online advertising, Online video
Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from “let’s play” videos featuring its games. Under the new ‘Creators Program’, Nintendo will shares revenue with the YouTubers. The...
Feb 3, 2015 | Online advertising, Regulation, Search engine marketing
Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office. The firm must make it easier for users to find out how their data is collected and what it is used for and submit to a two-year review. Among other...
Feb 2, 2015 | Email marketing, Online advertising
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research. The data from Touchstone, a subject line analysis tool from...
Jan 30, 2015 | Mobile, Online advertising, Search engine marketing
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations. The company’s revenue increased by 15% to $18bn, nearly the same amount as Apple’s actual profit...
Jan 30, 2015 | Online advertising
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research. The study, from Turn in conjunction with Forbes Insights, indicates that while...
