Dec 19, 2014 | Online advertising
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research. The study, from global advertising technology and services company AudienceScience show that only 27% of advertisers feel that having...
Dec 19, 2014 | Online advertising
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads. Almost 1,500 people agreed to have their faces measured via their own computer...
Dec 19, 2014 | Online advertising
Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers....
Dec 17, 2014 | Online advertising
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn. Programmatic made enormous headway in 2014 and now...
Dec 15, 2014 | Mobile, Online advertising, Social media
Key trends to check your 2015 plans against: • Hands-free future: Voice activation, smartwatches and even driverless cars show where mobile devices are heading- and where marketing dollars will follow as the ‘internet of things’ gains traction. •...
Dec 15, 2014 | Online advertising
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh. Hotwire’s sixth annual Digital Trends Report highlights ‘choice’ as the catalyst behind many of the digital...
Dec 10, 2014 | Online advertising
Millennial Media has bought mobile supply-side platform (SSP) and programmatic firm Nexage. The deal, worth $107.5 million in cash and stock, will offer Millennial Media a way to bolster its mobile ad platform. As the ad business shifts more toward automated,...
Dec 10, 2014 | Online advertising
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’. The ad, placed by UM London and developed by Proximity London, draws inspiration from ‘blipvert’ advertising. The format allows the...
Dec 9, 2014 | Online advertising
Key trends to check your 2015 plans against: • Programmatic revolution: With Google shifting 60% of its digital budget to automated buying platforms, advertisers need to follow suit or risk losing out. • Going native: Sponsored content has come a long way since print...
Dec 9, 2014 | E-commerce and E-retailing, Online advertising
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK. The move will see the online marketplace start the trial in the UK during the third week of February 2015, with...
Dec 9, 2014 | Online advertising
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media. Drawing from the findings in the Familiarity, Frequency and Fine Lines report, which...
Dec 9, 2014 | Facebook marketing, Online advertising
Overall Facebook advertising costs and ROI rose dramatically year-on-year in November 2014 according to the latest global data from Kenshoo. In fact, aggregate average CPM from Facebook ads increased by 7X this November compared with November 2013 and return on...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 8, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Christmas advertising creates a huge hype in Britain, especially John Lewis’...
Dec 5, 2014 | Facebook marketing, Mobile, Online advertising, Social media
With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success. 1. Find New Device Owners. Smartphone sales grew 25 percent last holiday season compared to the quarter before.1 New devices...
Dec 5, 2014 | Online advertising
Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads. Online ads will be deployed programmatically on desktops and tablets within milliseconds...
Dec 4, 2014 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Global internet users surpass 3bn… but mainly from rich countries Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new...
Dec 4, 2014 | Facebook marketing, Mobile, Online advertising, Online video
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services. Under the new scheme, mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads....
Dec 3, 2014 | Online advertising, Online video, Social media, UK
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. While John Lewis is an obvious surprise winner with over 18 million views (5 mil ahead of Sainsbury’s), we...
Dec 3, 2014 | Online advertising
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill. Speaking at the Web Summit in Dublin recently, Twohill was...
