Feb 26, 2014 | Email marketing, Online advertising
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails. Starting this week, a new, clearly marked “unsubscribe” link will appear at the top of the header field...
Feb 26, 2014 | Mobile, Online advertising
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey. Real time bidding platform Rubicon Project has...
Feb 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report. The report, from Advertising Age, cites executives from these...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report. The data from IAB Australia’s Online Advertising...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC. For the three months to September 30, advertising spending totalled $120m, a 27 per cent jump for the same period last...
Feb 21, 2014 | Australia and New Zealand, Online advertising, Social media
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage...
Feb 20, 2014 | Online advertising
Real time bidding platform Rubicon Project has further expanded its international operations into Japan with the opening of an office and data centre in Tokyo to help better service buyers and sellers in the region. Rubicon Project also announced the appointment of...
Feb 19, 2014 | Online advertising, Search engine marketing
Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices. The move brings Google closer to offering the kind of data television companies have offered...
Feb 19, 2014 | Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living. Guardian Labs is a branded content and innovation agency – which offers brands new ways to tell their stories and engage...
Feb 19, 2014 | Online advertising
Online ad exchanges cost three times more for cookie-based ads that have access to data about other web sites that consumers have visited, according to a new study. The report, from the Digital Advertising Alliance, indicates that advertisers pay three times more per...
Feb 19, 2014 | E-commerce and E-retailing, Online advertising, Unilever - Research, tips and news for marketers
WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand. Under the terms of the deal, a new WPP group called Team Unilever Shopper will provide Unilever US with customised shopper...
Feb 17, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report. In an interview with Ad Age, Ned Brody, Head of the Americas at Yahoo, said that Yahoo is working on a new way...
Feb 17, 2014 | CPG, Online advertising, Online video, Viral and buyrals
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go...
Feb 13, 2014 | Australia and New Zealand, China, Latin America, Online advertising, Russia, USA
This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of...
Feb 13, 2014 | Online advertising, USA
This chart shows the top online brands in the US by unique monthly visitors and average time spent for the month. Google received the highest amount of unique visitors for the month, but users spent a relatively low average amount of time on the site at 21 hour and 51...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 13, 2014 | Digital marketing skills, Online advertising
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research. The study, from Terradata, indicates that 70% of digital marketers believe...
Feb 13, 2014 | Online advertising, Regulation
Nearly two thirds (61.5%) of all web traffic around the world comes from bots- both good and bad- according to new research. According to a report from cloud app firm Incapsula, less than 40% of global web traffic comes from humans. In fact, 31% of traffic comes from...
Feb 12, 2014 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels. The February 2014 research,...
Feb 11, 2014 | Online advertising
Back in 1984, the Internet linked just 1,000 hosts and labs- now it connects over 2 billion people around the globe. This infographic from webmaster tool whoishostingthis looks at the biggest trends that have shaped digital media in the past 3 decades. Source: Who Is...
