Interpublic buys digital network Profero
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero. The addition will boost the Lowe network to over 5,000 employees around the world. The Profero agency is most...Google ‘spends more than 5 biggest rivals combined’
Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report. According to a report in Bloomberg, the web giant has a $56.5bn cash pool to buy into new markets as growth in Web advertising...Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...Digital ROI: Affiliate marketing gets ‘£14 return on every pound spent’
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data looking at digital ROI. The study, conducted...US mums with young kids spend longest on mobile
This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on...Top 10 reasons why websites are losing sales
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research looking into the main reasons why websites are losing sales. The study, from Customer Experience Management...Digital privacy trends: Google to face trial in UK for safari privacy breach
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court, as the digital privacy battle continues. A British group that calls itself “Safari Users Against Google’s Secret...Video viral of the week: Axe gets serious with ‘Make Love Not War’ video
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below… Watch the extended ‘Call to Arms’ ad here: The brand, often known...Consumers ditch brands online out of ‘frustration with mistargeting’
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new...IPA Bellwether report: UK marketing ‘strongest in 13 years’
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth. The Q4 2013 IPA Bellwether Report, marks the fifth quarter of consecutive growth...Rise of digital product placement: Mirriad gives new value to old TV shows
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns. Watch this video explaining how Mirriad’s digital product placement tool works...Yahoo COO fired by boss Marissa Mayer as sales struggle
Yahoo’s Chief Operating Officer Henrique de Castro has left the company just 14 months at the side of boss Marrisa Mayer. The announcement in a US Security and Exchange Commission filing offered no reason for his departure but said it was effective immediately....Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format. Watch this presentation from agency...Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
