12 digital trends for 2014: The year for multiscreen and micro-videos
During 2014, video budgets will continue to shift from TV to multi-screen and mobile media spend will rise dramatically, especially among youth-targeted brands , according to new predictions from digital ad firm Millward Brown. The report identifies the need for...Google to charge advertisers “only for ads that are seen”
Google has revamped its display ads so that advertisers pay only for adverts that are actually seen online. The new buying option lets advertisers pick ad spots on websites that meet set viewability standards. Google defines this as a minimum of 50% of the ad being...UK marketers ‘getting more confident with content marketing’
UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research. Content Marketing in the UK: 2014 Benchmarks, Budgets & Trends from Content Marketing Institute The Content...Digital advertising trends in 2013: The year of big data and micro-targeting
Real time bidding platforms soar as advertisers finally utilise big data for micro targeting Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer’s buying habits Marketing giants...Facebook working on artificial intelligence to mine user data
Facebook is working on artificial intelligence technology that will help it turn its massive trove of user data into ad revenue with better targeted automated ads. The social network is now developing an artificial intelligence laboratory, and has hired deep learning...KitKat uses Captcha alternative game
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional ‘Captcha’ web verification forms. Captchas are a common security feature that require website visitors to rewrite distorted words to prove...Email marketing analytics – Implications for marketers following latest Google changes
Google seems to be making email marketing analytics a little harder, as Gmail starts caching images. Image downloads act as the window into engagement data for email and if Gmail switches this off, a major segment of consumers will ‘disappear’ from the stats. Here’s...Facebook continued to dominate social media in 2013
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends. More commercial: Smarter and better advertising products, simplifying the...Twitter matches ads to users’ browser history
Twitter has launched a new form of targeted advertising, letting firms deliver “promoted tweets” to its users based on interest they have shown across their entire web browsing history. The ‘tailored audiences’ service, initially tested back in July, is...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
