Jun 3, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Mondelēz International and Nabisco’s Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour. The augmented reality packaging features the band on more than 21 million...
Jun 3, 2013 | Online advertising
UK adults aged over 55 are beginning to close the gap on their younger counterparts in terms of web use, according to new research from the IAB. The report looks at how UK adults aged 55+ are using devices including smartphones and tablets to access the internet and...
Jun 2, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...
May 31, 2013 | China, Mobile, Online advertising, Online video, Social media
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...
May 30, 2013 | Content marketing, Online advertising, Online video, Search engine marketing
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
May 28, 2013 | Facebook marketing, Online advertising, Social media
A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media engagement from Addshoppers. The firm analysed $5 million spent in online purchases performed by the social...
May 24, 2013 | Online advertising, Regulation, Search engine marketing
Google has made a major update to its Penguin search algorithm this week, as the internet giant looks to improve its search results by eliminating web spam. In a Google Webmaster Help video (see below), Cutts goes into more detail on what Penguin 2.0 would bring,...
May 24, 2013 | Online advertising, Online video, Regulation
Microsoft is running an ad campaign touting its controversial “Do Not Track” function in its latest versions of Internet Explorer, in a move that is firmly aimed at Google. The move has sparked outcry for advertisers, who argue that offering Internet...
May 24, 2013 | Online advertising, Search engine marketing
Google is testing a new tool that helps companies build their own customisable real-time bidding platforms using its cloud and DoubleClick services. The platform has been developed over the past year, and aims to removes development barriers for companies looking to...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In the US, total digital ad revenue for 2012 was $36.6bn, up by 15% from 2011. Mobile digital ad revenue grew by 4.2% since 2011, making it the format with the highest growth. Search ads were also the format with the highest revenue for the second year (46.3%)...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In 2011, the US generated $31.7bn in revenue from digital advertising, at the time the highest recorded. Search ads accounted for the highest revenue segment for digital ads in 2011 with 46.5%. Display related ad revenues were also a high growth area in 2011...
May 23, 2013 | CPG, Facebook marketing, Online advertising, Online video, Twitter marketing, Viral and buyrals
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013. According to research from Unruly Media, the Dove ad is now the third most-shared all-time. Since April the video has been uploaded to 33...
May 23, 2013 | Mobile, Online advertising
Almost half (47%) of UK respondents are keen to have commercially funded mobile phone bills; with adverts delivered straight to their phones in return for a partially or fully paid line-rental, according to new research looking into mobile marketing trends. The study,...
May 23, 2013 | Content marketing, Online advertising
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners....
May 22, 2013 | Content marketing, Online advertising
Yahoo has revamped its Flickr photo-sharing service, giving users up to 1TB of free, ad funded, storage for their own videos and photos. The news follows Yahoo’s purchase of popular blogging network Tumblr, which could become closely integrated with Flickr in the...
May 22, 2013 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Online advertising, Peru, Twitter marketing
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research. The study, from comScore,...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 21, 2013 | Online advertising, Online video
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media. According to a new study from the video technology company, five Vine videos are shared on Twitter every second. The report comes just 100...
May 20, 2013 | Mobile, Online advertising, Online video, Regulation
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads. In a letter to Microsoft, YouTube claims the app blocks adverts and allows users to download videos, and has given them a week to remove it from the...
May 20, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how...
