May 20, 2013 | Marketing through gaming, Online advertising, Online video, Social media
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans. Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming...
May 17, 2013 | Content marketing, Online advertising, Online video
UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research. The study, from The Association of Online Publishers (AOP) and Deloitte, also recorded publisher sentiment for the coming twelve...
May 16, 2013 | Online advertising, Search engine marketing
Google has overhauled its popular Maps web service with more personalisation features and icons highlighting businesses running ads and promotions. Watch a Google video explaining how the service works below: The move marks Google’s latest attempt to make its maps...
May 16, 2013 | Online advertising
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research. The study, from Martini Media run in conjunction with iMedia UK, surveyed 226 marketing professionals, including both...
May 16, 2013 | Online advertising
Travel retailer Thomson has launched a new campaign encouraging Britain’s weary workforce to take an exotic break without leaving their desks. The One-Minute Holiday site, created in partnership with online agency Caliber, offers the chance to ‘get away’,...
May 14, 2013 | Mobile, Online advertising, Online video, Social media
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last...
May 10, 2013 | Online advertising
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17.364bn). AA/Warc’s forecasts...
May 9, 2013 | Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with...
May 9, 2013 | Content marketing, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...
May 8, 2013 | CPG, Marketing through gaming, Online advertising, Russia, Social media
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...
May 8, 2013 | Online advertising, Online video, Russia, Social media
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...
May 7, 2013 | Online advertising, Social media
How can you tell if your social media campaign is succeeding or failing? This infographic from social media monitoring service Synthesio looks at the typical patterns from a successful (and unsuccessful) social media campaign. • The base of the peak should be wide,...
May 3, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results. Watch this video report from the BBC looking to the...
May 3, 2013 | Online advertising
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales by allowing it to slip off the radar, according to new research. The research by Pitney Bowes, in support of its...
May 2, 2013 | Facebook marketing, Online advertising, Social media
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network. Watch this video explaining how Promoted Page Likes works below: The new feature will allow users to run ads...
May 2, 2013 | Online advertising, Online video
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research. The study, from...
May 2, 2013 | Online advertising
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels. Watch this video explaining how how the new platform works below: Key...
Apr 30, 2013 | Germany, Online advertising
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report. The study, from ZenithOptimedia, found that in rising and mature markets online ad spend is expected to reach 9.4 per cent...
Apr 30, 2013 | Online advertising, Twitter marketing
Twitter has launched a feature that lets advertisers place Promoted Tweets in users’ timelines based on words they type in tweets. The new tool, called ‘keyword targeting in timelines’ lets advertisers place Promoted Tweets in users’ timelines based on...
Apr 30, 2013 | Brazil, Latin America, Online advertising, Viral and buyrals
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below… Created by Agencia Africa in partnership with Bolha, a digital innovation studio in...
