Mar 13, 2013 | Facebook marketing, Online advertising, Social media
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research. The US-based study, from Cambridge University,...
Mar 13, 2013 | Australia and New Zealand, Mobile, Online advertising
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data. The data, from the Interactive Advertising Bureau (IAB) found mobile ad spend grew a staggering 220% spike, which amounts to an expenditure...
Mar 13, 2013 | CPG, Online advertising, Unilever - Research, tips and news for marketers, Viral and buyrals
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below… For the first time, Dove via OgilvyOne...
Mar 12, 2013 | Online advertising, Social media
Pinterest has launched new social media measurement tools to help businesses monitor user behaviour on the popular online scrapbooking site The move forms part of Pinterest’s strategy to forge closer ties to companies and build a base for the introduction of...
Mar 12, 2013 | CPG, Online advertising
Reckitt Benkiser’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily. Designed to promote the launch of Clearasil Ultra Blemish...
Mar 12, 2013 | Online advertising
Many marketers are missing an opportunity to capitalise on inishgts from their audiences when they hold an event, despite nearly 60% reporting that gathering information and insight from events was either very important, or vitally important, according to a new study....
Mar 11, 2013 | Online advertising, Online video
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues. Watch YouTube’s One Channel introduction video below: The move forms part of...
Mar 11, 2013 | Mobile, Online advertising
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research. The study, from InMobi, indicates that 75% of mobile users found that the ads have introduced them to something new in...
Mar 11, 2013 | Online advertising
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013. The conference saw more than 4,500 digital marketers and senior leaders representing the...
Mar 11, 2013 | Online advertising
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA). The report which polled 2,494 UK adults found that: Consumers hold an average of just...
Mar 8, 2013 | Content marketing, Online advertising, Online video, Regulation
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web. Following the ruling, TVCatchup insisted that it is “here to stay”...
Mar 7, 2013 | Online advertising, Regulation
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers. The experiment will look at how technology such as Google’s DoubleClick has become more sophisticated, moving from...
Mar 7, 2013 | Online advertising
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return...
Mar 7, 2013 | Online advertising
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement. The...
Mar 7, 2013 | Online advertising, Social media
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media. Social Catalyst has been created in partnership with PeerIndex, whose technology will now be...
Mar 6, 2013 | Online advertising, Regulation
Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body. In an open letter, the Internet Advertising Bureau UK (IAB)...
Mar 6, 2013 | Online advertising, Online video, Social media, Viral and buyrals
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our...
Mar 4, 2013 | Facebook marketing, Online advertising, Social media
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities. The move ends weeks of speculation about the acquisition, and gives Facebook the technology to help determine...
Mar 1, 2013 | Online advertising, Search engine marketing
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research. The findings, from usability consultancy Bunnyfoot, came from research while conducting an end-to-end customer experience research...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
