Feb 15, 2013 | Facebook marketing, Online advertising, Social media
This chart shows which social portals will be attracting the most revenue from US marketers. Facebook is set to gain most, attracting 57% of the social media spend. Pinterest, which is a relatively new social space, will receive 2% of marketers’ social spend....
Feb 15, 2013 | Online advertising, Online video, Search engine marketing, Social media
This chart shows where brands are planning on spending their digital ad budgets. The majority of digital ad spend will be on display ads (41%). Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year. View high quality...
Feb 15, 2013 | Online advertising
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats. Following creative prototypes with agencies, brands and publishers, Microsoft Advertising has unveiled four new AiA...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. From 11th February, followers of the @MagnumUK Twitter feed will be invited to #GrabaSpoon,...
Feb 15, 2013 | Online advertising
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013. Sportsyndicator focusses on...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%. View high quality version...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%. View high quality version...
Feb 13, 2013 | Mobile, Online advertising, Search engine marketing
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report. Business Insider quotes Scott Devitt of Morgan estimating that Google could be paying Apple up to $1...
Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Waitrose has selected cloud content provider Brightcove to run a new online food channel. Designed to help inspire a nation of cooks, Waitrose TV, launched in Autumn last year, is the first purely food-related online video channel from a retailer, according to...
Feb 13, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants. Facebook: Chairman and CEO: Mark Zuckerberg Board of...
Feb 12, 2013 | Online advertising
US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network. The new entity will be called DigitasLBi, and will be lead by LBi chief executive Luke Taylor, Publicis Groupe. DigitasLBi...
Feb 11, 2013 | Online advertising, Social media
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows. Twitter says the buy will help the company “create innovative new ad products and consumer experiences” in social TV. Initially formed by the Massachusetts Institute of...
Feb 11, 2013 | Online advertising, Social media
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research. View a slideshare presentation looking at the results below: inTV...
Feb 11, 2013 | Online advertising
UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data. Online work platform, Elance revealed online hiring and...
Feb 8, 2013 | Facebook marketing, Online advertising, Social media
Just 11% of US corporate social media ad budgets are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research. The findings, from Technorati Media’s 2013 Digital Influence Report, indicates that despite...
Feb 8, 2013 | Online advertising, Search engine marketing
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads. The non-exclusive deal will see Yahoo’s website using Google’s massive online advertising network to show...
Feb 7, 2013 | Online advertising, Online video, Search engine marketing
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device. The changes will let advertisers manage bids for ads across a variety of device platforms as...
Feb 7, 2013 | Content marketing, Online advertising, Search engine marketing, Social media
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox. Experian’s new Digital Trends...
Feb 6, 2013 | Online advertising
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals. More than half (56%) of the 250 senior B2B and B2C...
