Feb 6, 2013 | Online advertising
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004. The new brand, AOL Networks, aligns with its parent brand AOL, and caters for nearly 20,000 publishers and 4,000 advertiser and agency clients....
Feb 5, 2013 | Online advertising
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Feb 5, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media, Twitter marketing
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures. The Super Bowl showdown between the Baltimore Ravens and the San...
Feb 5, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Feb 4, 2013 | Online advertising
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB. The report, a first for the UK’s online advertising trade body, claims the UK advertisers spent over £814m in affiliate marketing (also called...
Feb 1, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s mobile users surpassed computer users for the first time, with mobile accounting for a quarter of all ad revenue for the social network, according to the company’s latest financial results. Announcing its fourth quarter results, Facebook revealed that...
Feb 1, 2013 | Online advertising, Online video, Viral and buyrals
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date. CBS rejected the...
Jan 31, 2013 | E-commerce and E-retailing, Mobile, Online advertising
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found. Mobile Couponing Driving Retail Footfall According to the report,...
Jan 30, 2013 | E-commerce and E-retailing, Online advertising
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report. The Financial Times reports that the company is aiming to take on established digital marketing businesses...
Jan 30, 2013 | Online advertising, Social media
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers. The technology, from Janrain, has been implemented as Channel4’s registration system, allowing...
Jan 30, 2013 | India, Online advertising, Online video, Viral and buyrals
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below… The campaign, created by agency JWT Delhi,...
Jan 29, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Facebook has been forced to send emails to users that were used in some of its ads without permission, informing them they may be entitled up to $10 (£6.40) each in compensation. The legal notices follow class action brought against it in California after profile...
Jan 29, 2013 | Online advertising, Online video
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for...
Jan 28, 2013 | China, Online advertising, Social media
This chart shows the rise (and projected rise) of social network ad spend for Chinese marketers, alongside the percentage change from the previous year (blue line) and percentage of total ad spend (red line). The market will experience rapid growth over the coming...
Jan 28, 2013 | Online advertising, Online video
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data. comScore has released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7...
Jan 28, 2013 | Online advertising
Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to global media agency Mindshare. As the cold snap hits the UK, the most sophisticated companies will adjust the price of the most in-demand...
Jan 24, 2013 | Online advertising, Search engine marketing
Google’s profits are back on track, reporting $50bn in revenues for 2012 and a rise in profits during the fourth quarter of last year. The results are a welcome return to form for Google, which posted a sharp fall in profits during the third quarter of 2012. Net...
Jan 24, 2013 | Facebook marketing, Online advertising
Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network. The new tool lets advertisers track the performance of their campaigns on Facebook and see how many registrations or...
Jan 23, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising. As part of DG...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. As part of the marketing activities around a new Five Beanz variety, Agency We Are Social created...
