Jan 22, 2013 | Online advertising, Regulation, Search engine marketing
Google is considering developing a ring that consumers can use to identify themselves securely online, as an alternative to passwords. In a research paper, two of its engineers write that current strategies to prevent the hijacking of online accounts, including the...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | Online advertising, Search engine marketing
Google is building a new headquarters in London’s Kings Cross, valued at around £1bn, as the US-based Internet giant looks to expand its European operations. Google will move from its current offices in the UK capital’s Victoria and Holborn districts in 2016...
Jan 21, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising. The two brands are using Millward Brown’s Link and Facial Coding technology for their advertising testing...
Jan 18, 2013 | Mobile, Online advertising
Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research. The report, from eMarketer forecasts that mobile ad spend will increase by a further 15.1% in 2013 to $118.4 billion. That will...
Jan 18, 2013 | Online advertising
2013 will see cloud computing continue to grow rapidly, with data from social media and connected devices fueling the rise, according to a new report from Ovum. 2013 Trends to Watch: Private and Public Clouds report , drills downs into not only private and public...
Jan 15, 2013 | Australia and New Zealand, Facebook marketing, Online advertising, Social media
An Australian online shopping site has apologised for using the bush fire crisis in Tasmania to try to build the number of followers for its Facebook page. In an announcement on Facebook, Sellitonline.com.au promised to donate electricity generators to help those in...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 11, 2013 | Content marketing, Online advertising
Self-driving cars, app-controlled thermostats and fridges that order food are some real examples of ‘The Internet of Things- a world of interconnected devices beyond computers and smartphones that could change the way we live dramatically. In a recent article, Olaf...
Jan 11, 2013 | Online advertising
Despite the apparent growth in digital advertising, physical advertising still exerts a far greater influence when it comes to consumer purchasing decisions, according to new research. The research, conducted by YouGov and commissioned by IT firm Steria, indicates a...
Jan 9, 2013 | Marketing through gaming, Online advertising, Online video
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted. Nuads rolled out earlier in the autumn of 2012 on Xbox LIVE in the US, Canada and the UK. The...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 20, 2012 | Online advertising, Online video, Viral and buyrals
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study. The research, from AOL, indicates that viewers see conventional ad spots in longer videos as an interruption. However,...
Dec 17, 2012 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom. The body claims findings from its International Communications Market Report,...
Dec 14, 2012 | Mobile, Online advertising
Google has updated its mobile advertising tools, tweaking its in-app image ads in a bid to reduce unintentional clicks on small mobile screens. Google found most of the accidental clicks on app image ads happened at the outer edges of the ad, no doubt because people...
Dec 13, 2012 | FMCG digital marketing food and beverages, Online advertising
Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising. To read the full article, click here.
Dec 13, 2012 | Online advertising, Social media
Facebook is to introduce new privacy controls next week letting users set their level of “frictionless sharing”, which has until now allowed apps such as Spotify or Yahoo! News to automatically post on the social network about users’ listening or...
Dec 11, 2012 | Online advertising, Search engine marketing, Social media
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012. Speaking to the FT, the WPP boss gave his thoughts on growth in online advertising. Watch the video from the...
Dec 10, 2012 | Facebook marketing, Online advertising, Social media
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online...
Dec 10, 2012 | Online advertising
Big data analytics, biohacking and more integrated social experiences will be key trends in 2013, according to a new report. The findings, from global PR agency Hotwire and 33 Digital, come from their fourth annual Digital Trends Report. The report examines key trends...
