Dec 6, 2012 | Online advertising
AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising. This transaction boosts the Advertising.com’s ad capabilities across display, mobile and video. The Advertising.com Group is the global partner of...
Nov 29, 2012 | Online advertising
British consumers have warned they could stop using Microsoft’s Internet Explorer 10 (IE10) browser over the software giant’s Do Not Track initiative, according to a new survey looking at online ad trends. The study, from MediaSyndicator, found that despite widespread...
Nov 14, 2012 | Online advertising
Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online. The publisher is offering a prize of £250,000 in free print advertising to the winning media agency. To win, media...
Nov 9, 2012 | Mobile, Online advertising, Search engine marketing
Google has launched ‘Free Zone’, a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google’s ads) via basic mobile phones without data charges. The service will intitially roll-out in the Philipines,...
Nov 6, 2012 | Online advertising
Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research. The study, from Mediasyndicator commissioned research with YouGov (1,987 UK adults) in order to...
Nov 6, 2012 | Online advertising
More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey. The findings come from BrightRoll’s 2012 UK Video Advertising Report. The...
Nov 2, 2012 | Online advertising
BBC Worldwide, Sky, Lloyds TSB and Vodafone are amongst 25 global brands that have signed up to Microsoft’s new Windows 8 advertising platform. These brands will be rolling out Windows 8 Ads in Apps campaigns over the next couple of months. These will include...
Oct 31, 2012 | Online advertising
AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data. Digital advertising technology company Rubicon Project has launched its quarterly global Marketplace...
Oct 26, 2012 | Online advertising
The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for...
Oct 25, 2012 | Online advertising
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads. Adobe polled 1,250 US consumers and marketers’ views on online advertising....
Oct 24, 2012 | Online advertising
The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains...
Oct 19, 2012 | Online advertising
Google saw nearly $20bn wiped off its market value in minutes yesterday, after third quarter earnings figures released prematurely by mistake revealed a surprise drop in profit growth. The web giant reported a 20% drop in net income to $2.18bn (£1.36bn) between July...
Oct 17, 2012 | Online advertising, Unilever - Research, tips and news for marketers
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online. Initial tests reveal that on average less than half of all online ad impressions are reaching the...
Oct 12, 2012 | Online advertising
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester. The report said the new ‘viewable impressions’ standard is likely to...
Oct 12, 2012 | Online advertising
Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing. Compiling research carried out by the likes of Forrester,...
Oct 10, 2012 | Online advertising
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research. The survey highlights how the ability to control when an email marketing campaign...
Oct 9, 2012 | Online advertising
UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau. The UK trade body found that a ‘meteoric rise in mobile’ drove much...
Oct 5, 2012 | Online advertising
Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that “allow marketers to pay only when a user engages.” The lightbox starts as a standard display ad, but after a two-second hover, expands to a...
Oct 4, 2012 | Online advertising, Unilever - Research, tips and news for marketers
In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft...
Oct 4, 2012 | Online advertising
Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates. Google Tag Manager is a free service, and one that operates in a similar manner as other Google web site services, such...
