Oct 2, 2012 | Online advertising
Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research. The study, from comScore, looked at mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the...
Sep 24, 2012 | Online advertising
Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach. The deal follows a spate of mergers and acquisitions amongst agencies as larger groups buy up the...
Sep 21, 2012 | Online advertising
Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients. Real Media Group, a business unit of 24/7 Media, is integrating the Microsoft Ad Exchange with 24/7 Access, its...
Sep 21, 2012 | Online advertising
NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign. Sky has partnered with Affiliate Window since early 2008. The brand plans to leverage its experience in the performance channel...
Sep 19, 2012 | Online advertising
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if...
Sep 13, 2012 | Online advertising
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research. As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over...
Sep 11, 2012 | Online advertising
US newspapers are failing to offset their declining print ad revenues with new digital sales, according to new data. The study, from the Newspaper Association of America advertising statistics show $798 million in newspaper print losses for the first half of 2012....
Sep 10, 2012 | Online advertising
Apple is considering to expand its music service by licensing a custom radio servicing device, offering free music streams funded by iAds, according to a news report. The Wall Street Journal reports that the company is in talks with record labels to provide customized...
Sep 10, 2012 | Online advertising
Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study. In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop...
Aug 30, 2012 | Online advertising
The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director. Filler will be responsible for running the UK’s branded video content distribution business goviral and ad network Advertising.com. With over 18 years of...
Aug 24, 2012 | Online advertising
Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms. The units include interactive video ads, units with responsive design features, and ads that swell...
Aug 21, 2012 | Online advertising
Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found. One company that benefitted from the Olympics was Visa with...
Aug 17, 2012 | Online advertising
Move over Nostradamus- this video from 1995 shows US school children predicting the future of the internet with unnerving accuracy, right down to the web’s obsession with cats. This public service announcement is currently doing the viral rounds, showing ten–year-olds...
Jul 20, 2012 | Online advertising
Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%. The details were announced in the company’s first financial statement since it finalised its...
Jun 22, 2012 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year...
Jun 11, 2012 | Mobile, Online advertising, Search engine marketing
Google has integrated its AdMob mobile platform with AdWords, allowing purchases across both networks from a single dashboard. The move adds about 350 million mobile users, 300,000 mobile apps and 12 countries to AdWords’ reach. AdWords currently reaches two...
Jun 29, 2010 | Online advertising, Search engine marketing, Unilever - Research, tips and news for marketers
A new ‘state of the nation’ survey from the Internet Advertising Bureau (IAB) shows that search advertising is still not fully integrated into the marketing mix, with 99% of UK advertisers believing there is a greater opportunity to link it with the rest of their...
Jun 9, 2010 | Mobile, Online advertising, Unilever - Research, tips and news for marketers
Apple’s new iPhone 4 will be the first smartphone to run the company’s iAd mobile ad network, with 17 advertisers already lined up to target app users on the move. During his keynote, Steve Jobs, Apple CEO, announced that Apple’s iAd mobile advertising...
