Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.
Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
Customer service professionals increasingly believe that their business views their function as an expense rather than opportunity for growth, according to new research.
More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.
Consumer intelligence platform provider Toluna has rebranded, becoming the principal brand and holding company of Harris Interactive and KuRunData.
Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
Microsoft advertisers in the UK, US, Canada, and Australia will have free access to more than 320 million Shutterstock images within their Microsoft Audience Ads creation workflow through the Shutterstock API.
Drive-to-Store Platform S4M has formed global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.
The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Sky Media has revealed some of its most creative adverts produced by the 250 UK SMEs that have been selected for its SME Support Scheme.
Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.
The majority of people in the largest European markets are choosing connected TVs as their primary way of watching television, with many more likely to choose ad-funded platforms over paid subscriptions, according to new research.
