Politics, technology and gaming were the most popular trends on the online community Reddit this year, with Microsoft co-founder Bill Gates’ Reddit AMA (ask me anything) post the most upvoted in 2019.
With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, TikTok and brand purpose were key themes of the most popular ad content. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
Around 12% of all marketers are retargeting to raise the popularity of a brand’s name, with most customers admitting their intention of purchasing is intensified by personalised, relatable retargeted ads, according to new research.
Almost two thirds of employers (58%) hire staff based on potential, rather than experience or qualification, as demand for skills outstrips supply in the UK.
Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.
With Black Friday just around the corner, Helena Schwenk, Market Intelligence at Exasol, looks at how data analytics will be pivotal in helping brands understand historical performance to forward plan for this year’s sales as well as optimise on customer behaviour like never before.
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand – eBay Motors Group.
Online market place for freelance services Fiverr has expanded into influencer marketing.
With Black Friday and Cyber Monday less than a week away, Marin Software offers a guide to Amazon Advertising to make the most of the sales frenzy.
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.
