Google to label slow websites in Chrome browser?
Websites that load slowly because they are poorly coded could soon be flagged by Google’s Chrome browser.
The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era
Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers in the age of the unsubscriber.
‘Uber for graduates’: Toptask launches graduate recruitment platform for employers
Toptask, an online platform connecting employers and university students, has launched a new recruitment service.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
More than half of British small and medium businesses have changed CRM supplier
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
AudienceProject launches audience building tool
AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.
Digital posts disappearing as firms embrace agile work structures
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
Alibaba breaks records with $30bn sales on Singles Day
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
Top ecommerce tips: Black Friday vs Singles Day
John Gillan, Managing Director, Northern Europe, Criteo looks at traditional sales periods like Black Friday and how they compare to newer trends such as Singles Day, and the lessons retailers can learn from sales peaks in the Golden Quarter.
Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.
UK broadcasters unite to take on Netflix with ‘BritBox’
UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.
Bidstack sponsors Christian Fuchs’ esports FIFA team NFG
Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.
DoubleVerify buys data platform for publishers Ad-Juster
Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
Content marketing trends: ‘brand activism’ on the rise
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.
Location ad trends: Just 14% of proximity adverts use high-quality signals
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!
Search Uncut: Why a synergised search solution makes the world of difference
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.
Rugby World Cup 2019: Who was the real winner?
The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.
