PubMatic expands into ‘Extended Reality Advertising’ with Admix
Digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix.
Top 7 sports worldwide: Globalisation creates $85bn rights market
The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Most Brits start online journey with search (but many don’t trust results)
Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.
L’Oréal launches Out-of-Home sensory experience with Kinetic
WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Salesforce expands with insurance CRM platform
Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.
YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.
Tealium adds built-in AI tech customer data platform
Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
Whisk launches AI-Powered sponsored product platform for CPG brands
Samsung-owned food ad platform Whisk has launched a Sponsored Product platform aimed at consumer packaged goods firms and food brands.
LinkedIn sponsors Grimsby Town FC to promote local jobs
LinkedIn has struck a sponsorship of Grimsby Town Football Club, marking its first foray into football sponsorship.
Instagram now matches Facebook on audience size for brands
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
Location Sciences strikes deal with African premium ad network Vicinity Media
Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa’s first premium location-based ad network.
The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’
Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.
DoubleVerify Partners with Snapchat to Authenticate Media Quality
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Two-thirds of organisations have no dedicated data function
With 69% of organisations lacking internal data science expertise, data analytics specialist MHR Analytics has compiled the five best solutions to help organisations start to optimise their business intelligence and move on from manual spreadsheets.
