The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.
SmartSearch picks Epiphany to manage PPC and SEO activity
Anti-money laundering (AML) pioneers SmartSearch has appointed Epiphany, a Jaywing agency, to manage and grow their SEO and PPC activity.
Is GDPR changing data buying? Brands ditching third party data adoption
Are data privacy regulations and the demand for transparency effecting how brands buy data? New research suggests there has been a huge 1,200% increase in second-party data adoption.
Airship buys Apptimize to boost mobile testing for clients
Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.
Snapchat opens ‘Lens Studio’ to creators
Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative.
Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’
As digital advertising progresses, brands are recognising the importance and value that location advertising provides.
Kerry Foods launches £3m marketing campaign
FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.
Start-up slump: Economic fears and legislation ‘biggest barriers to business owners today’
With 40% fewer businesses opening now than five years ago, a new study by Safestore uncovers the biggest issues facing business growth by industry, the best countries in the UK for start-ups, and the top priorities for CEOs looking to grow their business.
Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
Interview: How the drinks industry is pushing back against outdated stereotypes
Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo.
5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?
Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.
North-South divide: London tech job demand ‘bigger than 10 other cities combined’
There is still a significant north-south divide, with more jobs in emerging technologies being advertised in the capital than in any other city and over a third of tech professionals calling London home, according to new research.
‘Worrying lack of forecasting support’ for SEOs
One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.
Twitter’s new video bidding platform only charges for completed viewings
Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.
Bidstack launches in-game ads plugin with Unreal Engine
Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.
App marketing trends: Impressions rise 26% as ‘private programmatic’ soars
In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.
Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool
Facebook has launched a new privacy tool “Off-Facebook Activity” in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.
Pulicis buys Rauxa to boost data creativity for clients
Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.
Guest comment: What can TV teach us about making digital budgets work harder?
The problem of waste affects nearly every brand in the ad space.
Twitter sparks controversy over sponsored anti-protest ads for China government
Twitter is reportedly running ads from China’s state-backed media outlet Xinhua attacking the Hong Kong protesters.
