Adform debuts cross-device targeting solution
Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.
Paid for or natural? Amazon quizzed by US Senators over ‘Choice’ label
Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”
Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’
Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.
4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers
Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.
Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush
As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.
Absolute Radio and Kiss boost digital audio ad platform
Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.
King’s Cross developers defend using facial recognition cameras
Developers in King’s Cross have defended using facial recognition cameras across its 67-acre central London site, saying there are “sophisticated systems in place to protect” the public’s privacy.
Instagram bans ad partner for ‘secretly tracking user data and locations’ – report
Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users’ locations which would normally have been deleted within 24 hours, according to a news report.
Facebook influences buying decisions ‘7 times more than other social platforms combined’
Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.
Content agency nets big win for local pub
A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.
Peak time TV viewing falls as half of UK households now pay for streaming
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.
AOP teams up with Fenestra for programmatic transparency drive
The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.
In-house marketing ‘costing firms lost productivity and creativity’
Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.
Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup
The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.
Sizmek sells Peer39 to group of industry veterans
Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.
The rise of the smart site: How web design is driving business growth
A new white paper from Kayo demonstrates how web design and development can drive business growth.
In-game ad firm Bidstack buys Pubguard to boost ad quality
In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.
Pinterest smashes sales expectations as user reach 300 million
Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.
Intelligent flighting strategies maximise ROI on digital campaigns
Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.
Honor debunks youth stereotypes with #SwitchedOn campaign
Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.
