Third of SME workers say leadership team too slow to keep up with workforce technology needs
Nearly a third (31%) of SME decision makers say their leadership team is not moving fast enough to keep up with employees’ changing technology requirements.
Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying
Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.
Google takes Chrome ad filter worldwide: brands need to conform or be blocked
Google is rolling out its Chrome ad filter to global markets on July 9th, a tool built in to the browser that automatically blocks ads that are not compliant with the Better Ads Standards initiative.
Social media fail: Heck makes a pig’s ear of ‘Boris Banger’
Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.
Peek into the Matrix? Facebook outage reveals AI tags of user photos
Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.
Budweiser promotes all LGBT+ group flags for Pride Month
Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.
Glastonbury and Pride spike marketer interest in sustainability and inclusivity
As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.
Vlogger interview: Fashion brands’ approach to social media influencers is changing
Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
Amazon’s Alexa Cup: Voice app Say It Now named top new skill in Europe
Amazon’s annual European Alexa Cup has resulted in Say it Now awarded to top prize for best new skill on the smart speaker.
18-30 year olds ‘turning backs on social media giants’
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.
Celebrities reveal their YouTube watch history in new Google series
YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.
The rise of audio ads: 85% of UK advertisers to boost investment
Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.
Twitter fail: Adidas personalised kits tool hijacked by offensive messages
Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.
Contentsquare buys Clicktale to boost digital experience analytics for clients
Analytics firm Contentsquare has purchased Israel’s Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.
Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles
Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.
Poor company culture and lack of training ‘thwarting digital change’
A lack of training combined with cultural resistance to change is prohibiting many business leaders from undertaking digital transformation projects which could improve their competitive edge, according to a new survey.
iPhone designer Jony Ive to leave Apple after 30 years
Jony Ive, the UK designer behind the original iPod, Mac and iPhone, is leaving Apple after nearly three decades, saying it is a “natural” time to go.
Top tips: How brands can leverage a cultural moment to start a conversation
As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
Kantar announces global partnership with Special Olympics
Kantar has today announced its partnership with Special Olympics, the world’s largest sports organisation for children and adults with intellectual disabilities and physical disabilities.
Most consumers fail to recall brands from ads deemed “viewable” by the industry
Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.
