Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?
Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.
Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
EE has pipped its rivals to launch the first 5G network in the UK, offering ultra high speed internet connnection in London, Cardiff, Belfast, Edinburgh, Manchester and Birmingham from today.
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”.
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.
With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.
This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.
Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.
The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.
With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.
Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.
Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.
Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.
Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.
Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.
