One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.
Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.
Young adults (18-24-year olds) in Great Britain want to have greater control over the adverts they see online, with half concerned that they will still be targeted with invasive and intrusive forms of advertising in the future.
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.
With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.
Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.
Measured has launched a cross-channel incrementality measurement and decisioning platform designed to offer a more up-to-date alternative to current analytics platforms.
Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.
The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.
Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.
Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.
A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.
Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.
What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.
One in three CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% believing that a focused CX programme would yield long-term customer loyalty and increased sales over time, according to new research.
Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.
Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
