Shopify ties with Snapchat to integrate ecommerce ads
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.
Euronews hires Sublime for programmatic private marketplace
Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).
Location Sciences partners with SITO Mobile to boost geo-targeting accuracy
Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data. Location data accuracy and quality is an ongoing problem in the online marketing industry. This new...Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.
Alphabet revenue disappoints as YouTube ad sales fall
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.
Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. According to the latest data from the Ad Association and Warc, this growth was largely driven by...Alphabet revenue disappoints as YouTube ad sales fall
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers. Alphabet, which also owns YouTube, reported $36.3bn (£28bn) in sales for the first quarter, below...TabMo uses Blockchain to boost programmatic marketing transparency
TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.
Purina interactive posters in France ‘encourage dogs to pee on them’
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards. The Street Vet stunt, from McCann Paris, was created to disrupt dog checkups and displace steep vet bills. The...TabMo uses Blockchain to boost programmatic marketing transparency
TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency. As the industry continues to do battle with the ongoing issue of the programmatic ‘black hole’ and ad fraud, advertisers are understandably demanding...Amazon growth beats expectations, revamps 1-day Prime delivery
Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.
Amazon growth beats expectations, revamps 1-day Prime delivery
Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%. This marks the sixth straight quarter in which Amazon’s profits have topped $1 billion and...Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar
Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.
Battle of the translation assistants [INFOGRAPHIC]
How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look… As part of the examination, conducted by One Hour Translation (OHT), 60 well known phrases in English were translated...GDPR one year on: IAB offers new privacy guidelines for advertisers
Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.
GDPR one year on: IAB offers new privacy guidelines for advertisers
Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year. The guidelines, created in partnership with IAB Tech...Digital video advertising ‘now an integral part of cross-screen campaign strategies’
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising...Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations
Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.
