Customer experience trends: Building customer trust more important than big budget ads
Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.
Google takes on Amazon Web Services with ‘Cloud for Retail’ platform
Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics. The new platform was introduced under new CEO Thomas Kurian Wednesday at Google Cloud Next 2019 with...Adform gets funding boost for adtech push
Ad tech platform Adform has announced GRO Capital has injected significant funds in the company as it announces new shareholders.
IPONWEB launches ‘optimal price tool’ for programmatic ad buyers
IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.
The changing face of customer loyalty
Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure...Walmart buys ad tech startup Polymorph
Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online. The world’s largest retailer has been building its own ad business though Amazon has significantly outpaced Walmart...Walmart buys ad tech startup Polymorph
Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.
Who’s tracking you? New tool shows what popular sites know about users
Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.
Who’s tracking you? New tool shows what popular sites know about users
Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study. With many of our lives relying heavily on...Customer experience trends: Building customer trust more important than big budget ads
Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down. Failing to build trust...Dropbox deepens Google integrations
Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.
Google Maps opens to ads: more sponsored listings and ‘suggested locations’
Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.
Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)
Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.
Google Maps opens to ads: more sponsored listings and ‘suggested locations’
Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing. Bloomberg reports that Google intends to add sponsored listings from businesses that have paid to rank atbthe top of Google Maps results when you...Facebook plans to scan people’s photos into their own ads
Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.
Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies
Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.
