Apr 10, 2019 | Ads, Video
Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.
Apr 10, 2019 | Ads, Content marketing, Video
Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.
Apr 10, 2019 | Ads, Content marketing, Mobile, News
Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles. As apps are now the preferred environment for consumers to access information, connect and transact, they represent the key channel for advertisers to reach...
Apr 10, 2019 | Ads
51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.
Apr 10, 2019 | Ads, Content marketing, Peru, Video
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.
Apr 10, 2019 | Ads, E-commerce and E-retailing, Unilever
Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.
Apr 9, 2019 | Ads, E-commerce
UK retail group, Steinhoff is rolling out of Upland Rant & Rave fast feedback tech across Bensons for Beds and Harveys Furniture, as part of their improved CRM offering.
Apr 9, 2019 | Ads, News, Video
Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research. Data analysed by The Trade Desk, reveals unexpected characteristics of fans of...
Apr 9, 2019 | Ads, Argentina, Brazil, Chile, Latin America
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.
Apr 9, 2019 | Ads, Content marketing
51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research. How often do people see companies’ branding or adverts without being able to discern what it is they...
Apr 9, 2019 | Ads, Content marketing, Mobile, Social, Video, Viral
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research. The study, by Unruly, the IPA and marketing consultant Peter Field, looks into the emotional and cognitive triggers of video...
Apr 9, 2019 | Ads, Content marketing, Video, Viral
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among...
Apr 8, 2019 | Ads, Content marketing, E-commerce, News
Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth. Macmillan...
Apr 8, 2019 | Ads, Content marketing, Mobile, News, Social
Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram. Snap Games will enable friends to play against each other without installing any extra...
Apr 5, 2019 | Ads, Content marketing, Mobile, News, Social
Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research. A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance...
Apr 5, 2019 | Ads
Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.
Apr 4, 2019 | Ads, Content marketing, News
Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research. The research, from VIOOH, looks into the future of digital OOH...
Apr 4, 2019 | Ads, News
Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research. Criteo has surveyed UK marketers to find out how far the industry has...
Apr 4, 2019 | Ads
Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.
Apr 4, 2019 | Ads
Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.
