Verizon Media and Microsoft strike global native advertising deal
Verizon Media and Microsoft announced a new multi-year global native advertising deal.
Nearly 15% of job seekers use social media to land a new job
Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.
‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive
Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.
Shutterstock woos ad agencies with first campaign in 6 years
Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.
Content marketing trends: Engagement still seen as less important than traditional brand measures
Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.
New ad certification sees 94% drop in fraud across Europe
The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.
Microsoft takes on Amazon Go with Kroger ‘smart supermarket’
Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.
Top 20 marketing ‘nightmares’: What keeps CMOs and brand managers up at night?
Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.
Top 5 five brand building trends in 2019
Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019.
Secrets for digital marketing success in the travel sector
A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.
Macaulay Culkin goes Home Alone again in Google Assistant ad
Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.
AR pioneer Blippar goes into administration
Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.
Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’
Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.
The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
Odd news: The 10 weirdest digital stories of 2018
From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.
Twitter forced to reveal identity of parody Wetherspoon’s account after court order
A court has ordered Twitter to reveal the identity of the person behind a set of satirical and “abusive” Wetherspoon accounts.
ASOS in suprise sales warning ahead of Christmas
ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.
YouTubers, not friends, are driving kids Christmas wish lists
One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.
Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]
Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.
Telcoms marketing trends: Making a success of cross-selling efforts is about rethinking personalisation
When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.
