This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.
A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix’s Queer Eye to help one Tinder user optimise their profile and find their next date.
Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.
It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.
This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.
One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.
Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.
Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.
One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users – both free and Premium – on Spotify.
Realeyes measured viewers’ emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.
Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year.
Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.
Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.
Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.
Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.
Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.
Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.
6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.
YouTube has revealed its annual UK ‘Bumper ads’ leaderboard, which ranks the best six-second spots of the year.
LoopMe announced today the appointment of Simon Stone as UK Commercial Director.
