Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list
Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.
High-impact digital display ads ‘amplify standard media’
High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.
AI ‘to create twice as many jobs as it destroys’
The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.
The UK’s favourite events revealed: sport, music and theatre top list
Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.
Nearly half of businesses spend more than $500k on digital marketing
Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.
Tedious online admin is costing the UK economy billions each month
Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.
New YouTube vertical video ads adapt to mobile orientation
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Digital marketing trends: attention spans aren’t shrinking, they’re evolving
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.
Creative protection or ‘link tax’? EU votes for controversial internet copyright law
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way
Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.
Branch buys Tune to create analytics giant
TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.
Burger King puts social first with £20K chicken competition
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
The trust crisis: Most people don’t believe companies have their best interests in mind
The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.
Online advertising whitepaper: demystifying premium video
Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.
Adform expands into Asia pacific
Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.
Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
Over half of teens are influenced by ethics when buying a brand
The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.
Ad Blocking in the UK begins to stabilise
More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.
Awin and affilinet unite under same brand as merger progresses
European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.
