Shutterstock uses IBM Watson AI to help marketers find images
Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
“Second Screening” while watching TV ‘makes ads more effective’
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.
Austria digital marketing trends: Digital use up but traditional media still dominates ad spend
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
Only 40% of personalised messages ‘feel personal’
Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.
10 big trends from Google I/O: AI phone calls and Android IoT platform
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment – based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018.
Toothbrush sharing ‘more acceptable than unsolicited calls from brands’
Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.
Programmatic ad trends: Major news brands adopt new standards
In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.
GDPR: UK consumers to target businesses with onslaught of data privacy requests
Two in five (40 per cent) of UK consumers are already planning to request personal information within six months of GDPR coming into force.
Contextual video advertising increases dwell time by a third
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.
Snapchat user growth stalls after redesign backlash
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Nearly half of UK businesses expect to be fined for GDPR non-compliance
Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.
Third of digital marketers ‘losing sleep‘ over competition from Amazon
Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.
Advertising industry urged to improve creativity and standardised measurement
While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.
Media use ‘close to saturation point’ in the UK
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’
YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.
Brands tripling spend on Amazon ads to reach intent-driven shoppers
Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.
Switzerland digital ad spending falls behind consumer usage
Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.
Facebook on trial: “we made mistakes” on Brexit and Trump campaigns
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
