Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
What would happen if the internet shut down for 1 hour?
Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.
Damn lies and statistics? Only 5% think current digital ad research is adequate
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
Lastminute teams with Rough Guides for ad targeting
Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.
YouTube to screen videos for premium advertisers to tackle brand safety concerns
Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.
Two thirds of Brits say ads are more intrusive than three years ago
Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.
YouTube axes projects with vlogger over ‘suicide forest’ video
YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.
Kodak uses blockchain for photo copyright protection
Former photo pioneer Kodak is turning to blockchain technology as part of an initiative to help photographers control their image rights.
The influencer marketing revolution [INFOGRAPHIC]
Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.
6 key drivers that inspire ‘Brand Love’
Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.
MediaCom develops automated outdoor campaign ads with Innocent drinks
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2018…
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
10 biggest business blunders of all time
Even the biggest companies make mistakes and now researchers have come up with what they believe could be the ten biggest business blunders ever.
Age of all powerful ad agencies is ending- report
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Aldi tops Christmas ad rankings with Boots hot on its heels
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Programmatic display adspend continues to grow in the UK
Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.
Kia partners Oath for multi-channel video campaign
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. The collaborative team created a multichannel video, editorial and branded content campaign...Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
