The augmented worker: Hololens ad showcases industrial future
Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.
Travel retail trends: Poor online experiences leading to lost sales
Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report.
65% of consumers fed up with irrelevant brand communications
Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.
BuzzFeed allows banner ads for the first time
BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.
GroupM launches new viewability standards with Unilever and Shell
WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.
Taboola partners Getty Images to give marketers “creative testing” tools
Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.
UK marketers “falling behind consumer demand for innovation”
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.
WPP sees sales fall as global uncertainly bites
Global ad giant WPP has seen sees sales fall as “increasing social, political and economic volatility” lead to big consumer brands cut marketing spending.
World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Adyoulike partners AppNexus for programmatic native advertising
In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.
Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…
Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below… Swedish agency Forsman & Bodenfors, whose “Live Test Series” for the client...The rise of chatbot financial assistants: 3 apps that are changing banking
Chatbots are being used by fintech start-ups to help customers manage and save their money. Plum, Chip and Cleo are automatic financial assistants which use intelligent software to understand customer spending habits, and customers can chat about their finances to their chatbot whenever they feel like it.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Global affiliate marketing revenue growth up 16% during winter holiday period
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
Snap shares dive 17% as user growth slows
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
Yahoo Sport kicks off weekly football show “For The Win”
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Google starts to tell publishers if their ads are annoying
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Half of firms avoid investing in tech because of cost
Almost half of firms (48%) are putting off investing in technology for their sales teams because of concerns over cost, according to new research.
Facebook takes on YouTube with “Watch” video platform
Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.
