Jul 20, 2017 | Online advertising
BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP. Celtra aims to help advertisers maximise their creative potential and use creative as a lever to achieve better results in digital...
Jul 19, 2017 | Mobile, Online advertising, Online video
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths. TwentyThree, a Copenhagen and San Francisco-based video marketing platform, has put together a data report entitled ‘State...
Jul 17, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for...
Jul 17, 2017 | Online advertising
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands. Under the deal, DataXu will be the first DSP in market certified to purchase Teads Studio video units programmatically. Now,...
Jul 14, 2017 | Australia and New Zealand, Online advertising, Online video, Viral and buyrals
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below… The Alice In Wonderland-inspired film features Hollywood stars Cuba Gooding Jr...
Jul 12, 2017 | Digital marketing skills, Online advertising
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future. The white...
Jul 12, 2017 | Online advertising
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research. The findings, from digital performance management company, Dynatrace, come from a survey of...
Jul 11, 2017 | Online advertising
Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising. The move is part of a bigger roadmap to a fully holistic solution for content providers. Header bidding...
Jul 10, 2017 | E-commerce and E-retailing, Online advertising
Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research. A new market survey by Morningstar reveals that Amazon Prime subscribers total 79m...
Jul 10, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’. Supporting its iPhone 7, the...
Jul 10, 2017 | Online advertising
Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads. Foxtons’ needed a state of the art technology to help assess and improve its digital offering;...
Jul 10, 2017 | Online advertising
Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI. The deal includes use of Jaywing’s recently launched digital tracking technology Almanac....
Jul 6, 2017 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Facebook reaches 2 billion users as Zuckerberg warns “responsibility is expanding” Facebook now has two billion users worldwide, but the social network warns that with great...
Jul 5, 2017 | Online advertising
A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research. With just a few days until the start of the world famous tennis grand slam, and the 2017-18 Premier League season just...
Jul 4, 2017 | Online advertising, Regulation, UK
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety. JICWEBS is changing from a...
Jul 4, 2017 | Latin America, Mexico, Online advertising
Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico. The move marks its entry into Latin-American countries and a new office is already serving advertisers and affiliates. The expansion means that...
Jul 3, 2017 | Email marketing, Online advertising
Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands. The marketing suite, initially launched last autumn within the Salesforce platform, will now include three new AI tools for developers. These...
Jul 3, 2017 | Online advertising
British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts. The study of over 2,500 consumers from Rakuten Marketing, finds 71% of Brits now associate ads with fake news as opposed to 54% of French...
