Jan 3, 2017 | Search engine marketing
Google has updated its search engine to display suggestions for recipes when users search for types of food. The changes are part of Google’s “knowledge graph”, a two-year old feature designed to help users find better results for their searches straight from...
Dec 23, 2016 | Search engine marketing
January is set to be the prime time for insurance related searches as UK consumers look to safe guard themselves in 2017. The data, from Bing Ads, also found that women are leading the way in making sure they are protected for the future, generating the highest...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 15, 2016 | Marketing through gaming, Search engine marketing
Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince. The site released a variety of its top search trends — ranking everything from top searches overall to the most...
Dec 15, 2016 | Search engine marketing
Think that artificial intelligence is years away from affecting you? Think again: you’re already using it daily. Google’s use of machine learning and artificial intelligence to better understand people’s search intentions (and get the most relevant results) is paying...
Dec 2, 2016 | Search engine marketing
Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends. Yahoo Year in Review rankings, gleaned from billions of online searches on Yahoo in 2016, reveal Donald Trump as the...
Nov 25, 2016 | China, E-commerce and E-retailing, Search engine marketing
Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn). The Scotland-based flight search company was formed as a result of CEO and co-founder Gareth Williams’ frustration with finding cheap flights. It lets...
Nov 24, 2016 | Search engine marketing
Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research. At the start of the purchase journey, search engines still have a hugely important role to play. The...
Nov 23, 2016 | Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn...
Nov 8, 2016 | Search engine marketing
Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research. The study, from Searchmetrics, indicates that Clinton’s content is more...
Nov 4, 2016 | E-commerce and E-retailing, Search engine marketing
With Christmas is under two months away Hitwise reveals the products Brits have already started searching for – with ‘Hatchimals’ the clear favourite. The analysis is based on branded product search terms driving visits to the Hitwise Retail 500 during the week ending...
Oct 31, 2016 | E-commerce and E-retailing, Search engine marketing, Social media
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising. The research, from Kenshoo, indicates that video advertising on social media has...
Oct 27, 2016 | CPG, Search engine marketing
Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research. The study, from Hitwise, indicates that Harley Quinn, the super-villain from this...
Oct 25, 2016 | Search engine marketing
Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool. Embedded from Digital Marketing Philippines Source:...
Oct 20, 2016 | Search engine marketing
Google is taking on Skyscanner with a new feature that alerts mobile users to the best times to get a good deal. Google Flights service Skyscanner will now tell you when the price of a flight is expected to rise, as well as allowing you to track changes in ticket...
Oct 14, 2016 | Mobile, Search engine marketing
Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web. The move, coming in a few months, swill see the search giant implement a previously announced plan to...
Oct 14, 2016 | Russia, Search engine marketing
Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market. The company launched a new partnership program to work with smartphone handset makers. The scheme will see Yandex offer its Android...
Oct 7, 2016 | Search engine marketing
The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research. However, the study, from Searchmetrics, also indicates that nearly every search query now...
Oct 7, 2016 | Search engine marketing, Social media
Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research. The global online retailers and their ad agencies by Kenshoo and...
