May 26, 2016 | Mobile, Online advertising, Search engine marketing
Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet. The news was announced at the Google Performance Summit in San Francisco. Google also announced new ad features for Google Maps for local...
May 19, 2016 | Search engine marketing
Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack. Spaces features integration with other Google products, such as Chrome and YouTube, allowing users to share articles and videos without leaving the Spaces app. A...
May 18, 2016 | Regulation, Search engine marketing
How far would most small businesses go to beat their competition online? A new study has revealed the shocking (and illegal) lengths some would go to sabotage competitors’ search rankings. The study, carried out by Reboot Online, sent out an email to 84 UK businesses...
May 18, 2016 | E-commerce and E-retailing, Search engine marketing
Google has added shopping ads within its image search results, showing related products next to Google Images. The product listing ads will direct searchers to the retailer’s website, and will apply to both desktop and mobile searches. About 34% of online retail...
May 16, 2016 | Mobile, Search engine marketing
Google has launched a new keyboard for iOS devices that directly integrates search functions, such as maps, GIFs or shopping results, into user’s messages. Called Gboard, the keyboard features a button on the upper left that lets users perform web searches, look...
May 12, 2016 | Online advertising, Regulation, Search engine marketing
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry. The search giant plans to stop allowing ads for loans due within 60 days or with an interest rate of 36%...
May 11, 2016 | Mobile, Search engine marketing
The team behind Apple’s voice assistant Siri have revealed their latest independent project “Viv”, an AI bot that lives on your phone and aims to be “the intelligent interface for everything.” Viv was unveiled at Techcruch’s Disrupt conference,...
May 10, 2016 | Search engine marketing
Google is currently testing a colour change for its search results, moving from the iconic blue links to a more monochrome black… and some users aren’t happy. Under a new test, Google has replaced traditionally blue link titles with black ones. The body text and link...
May 5, 2016 | Regulation, Search engine marketing, UK
The NHS has given the medical records of 1.6 million patients to Google’s AI technology DeepMind, according to a news report. The New Scientist reports that the records have been shared with Google as part of a data-sharing agreement between the technology giant and...
May 3, 2016 | Search engine marketing
Google’s vision of the future is one where physical computes are replaced by a smart assistant that follows you everywhere, according to its CEO. In its annual ‘founders letter’ posted on official Google blog on Friday, the tech giant’s CEO...
Apr 28, 2016 | Regulation, Search engine marketing
Getty Images has formally complained to the European Commision’s antitrust officials about the multinational’s alleged anti-competitive behaviour. Getty has flagged up concerns about Google’s use of “scraped third party imagery” on its search...
Apr 26, 2016 | E-commerce and E-retailing, Facebook marketing, Search engine marketing, Social media
One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research. The data, from Global Web Index, looks at the role of social networks...
Apr 20, 2016 | Mobile, Search engine marketing
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research. To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which...
Apr 19, 2016 | Search engine marketing
Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns. Bing Shopping generates actionable real-time insight into campaign performance, providing managers with the opportunity to...
Apr 18, 2016 | Search engine marketing, Social media
Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot. Microsoft's image captioning tool sees through the so-called "moon landings" https://t.co/WWr7O1XeE3 H/T @robmanuel...
Apr 13, 2016 | Search engine marketing, UK
UK searches for ‘leave’ related EU searches outnumber ‘stay’ searches by a margin of nearly 5:1, according to new research. The study, from Hitwise, a division of Connexity, lifts a lid on what Brits are searching for when it comes to learning and informing their...
Mar 30, 2016 | Mobile, Online advertising, Search engine marketing
Google’s 15-year-old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world. It is the first major overhaul of the AdWords interface in the last decade and a half and comes at a time of increasing complexity for...
Mar 23, 2016 | E-commerce and E-retailing, Search engine marketing
Almost half of all Easter retail searches made from smartphones, with traditional Easter bonnets making a comeback as top Easter accessory, according to new research. The research, from Bing Ads, indicates that almost three quarters (69%) of searches will be made by...
Mar 18, 2016 | Search engine marketing
There are now less than 100 days until the Uk makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and...
Mar 11, 2016 | Search engine marketing
Image and music content provider Shutterstock has launched a new visual search tool that doesn’t need keywords to find relevant images for clients. The new search and discovery features powered by its own custom-built convolutional neural network. Reverse image and...
