Aug 24, 2015 | Online video, Search engine marketing
Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research. According to a report in Digiday, the Google ads are only running as a limited test right now, but it likely...
Aug 24, 2015 | Search engine marketing, Twitter marketing
Six years on from their first search partnership, Twitter posts will return to Google’s desktop search results following a renewed deal between the two internet giants. The two firms agreed in May to place tweets in Google mobile search results, and that the same...
Aug 19, 2015 | Mobile, Search engine marketing
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research. In the second quarter of 2015 the share of search advertising spend and clicks taken by mobile devices in Europe, Middle East & Africa...
Aug 13, 2015 | Search engine marketing
BMW have responded to Google’s Alphabet restructure by publishing an A to Z of its fleet management services provided under it’s Alphabet brand. Using visually similar graphics to Google it reminds the public that the name was in use long before Google’s announcement...
Aug 6, 2015 | Search engine marketing
Here are the top digital marketing data and case studies that caught our eye. Search ranking factors in 2015: Quality rules as keywords and link building drops Google is now more focused than ever on giving higher search rankings to good quality web content that is...
Aug 3, 2015 | Content marketing, Search engine marketing
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research....
Jul 30, 2015 | E-commerce and E-retailing, Search engine marketing
Google Maps has launched a new feature that lets users see a business’ popular times for each day of the week. Based on recent historical visits, Google will indicate the busiest times to hit up the gym, go shopping or grab a coffee. When users search for a...
Jul 25, 2015 | Content marketing, Search engine marketing
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover. The rollout means anyone who was penalised by Panda in the last September 2014 update has a chance to emerge...
Jul 23, 2015 | Search engine marketing
Map and traffic provider TomTom and electronics firm Bosch have agreed to collaborate in the area of maps for automated driving. Under this agreement, TomTom will design the maps, while Bosch will define the specifications these maps have to meet. These maps are...
Jul 20, 2015 | China, Search engine marketing
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research. The findings, from China Internet watch, indicate that Google still ranked the top by Global market share of 70.8%- an increase of 2.26% from the previous...
Jul 16, 2015 | Search engine marketing
Google is relaunching its Map Maker tool, which lets users make edits to its Google Maps service, but will give its community of users more powers to moderate digital vandalism. Map Maker was introduced in 2008 as a way for Google Maps users to edit information on the...
Jul 10, 2015 | E-commerce and E-retailing, Search engine marketing
Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research. The US study released by...
Jul 1, 2015 | Regulation, Search engine marketing
Forget Marvin the Paranoid Android- we now have Google the Nihilistic Synthetic. The web giant’s new super-intelligent robot has answered some of life’s biggest philosophical questions, providing some rather creepy answers that highlight challenges facing AI...
Jun 24, 2015 | Email marketing, Search engine marketing
Google has added an ‘undo send’ feature to its Gmail service, letting users set ‘cooling off periods’ when an email can be recalled after it is sent. The feature is already available for the new-look Gmail, known as Inbox, but has now been added to the normal version...
Jun 19, 2015 | Mobile, Search engine marketing
When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the...
Jun 12, 2015 | Mobile, Search engine marketing, Social media, UK
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google. The findings, part of Google’s Consumer Barometer 2015, indicates that the average UK...
Jun 8, 2015 | Search engine marketing
Google has released a batch of 40 Street View images with a twist- they are all underwater views. As well as regular images, the new views let you swim with humpback whales in the Cook Islands, dive off the coast of Bali and take a beach stroll in Samoa....
Jun 4, 2015 | China, Search engine marketing
Chinese search giant Baidu has been disqualified from an artificial intelligence test in which it appeared to beat Google and Microsoft. The researchers from Baidu were barred after organizers discovered that the Baidu scientists broke the contest’s rules. The test,...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 4, 2015 | Search engine marketing
While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research. The study, from 45 finishing just fourth in the...
