Nov 14, 2014 | E-commerce and E-retailing, Search engine marketing
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on...
Nov 13, 2014 | Mobile, Search engine marketing, USA
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research. The findings, from Searchmetrics US Google Ranking Factors 2014 Study...
Nov 6, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. The study, from Forrester, made estimates of all digital advertising spend;...
Nov 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research. Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend,...
Nov 3, 2014 | Search engine marketing
Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research. The data, from Kenshoo (www.Kenshoo.com), indicates that the paid search advertising click-through-rate (CTR) has...
Oct 31, 2014 | Mobile, Search engine marketing
Google has launched a new app designed to take a broader view of fitness tracking, using the sensors in Android phones to track their activities, with Basis, Adidas and Motorola signing up as initial partners. View the Google Fit preview here: Google Fit goes live...
Oct 30, 2014 | Search engine marketing
After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move. The app, available on Android and iOS to a further 20 countries outside of the US, including the...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 28, 2014 | Regulation, Search engine marketing
Google’s latest effort to penalise copyright infringing websites has seen some sites drop 98% on its search engine, according to new data from Searchmetrics. The Pirate Update is a search filter designed to penalise sites that violate copyright legislation...
Oct 27, 2014 | Search engine marketing
Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research. The study, from Google and conducted by Northstar Research, quizzed 1,400 Americans across all age groups. It indicates that 55...
Oct 27, 2014 | Search engine marketing, USA
Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014. The research, from search marketing intelligence database...
Oct 27, 2014 | Search engine marketing
Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research. The latest findings from the BrightEdge Data Cube show organic content marketing efforts are paying significant...
Oct 24, 2014 | Search engine marketing
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing. Young adults in the US are switching to digital methods of self-diagnosis over more...
Oct 23, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries. The free tool lets users download customised data and market-specific information. These can help users discover anything...
Oct 20, 2014 | E-commerce and E-retailing, Search engine marketing
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns. Konga is Nigeria’s largest online shopping portal. Boasting the...
Oct 14, 2014 | E-commerce and E-retailing, Search engine marketing
Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website. Speaking to an audience in Berlin on Monday Google Chairman Eric...
Oct 10, 2014 | Search engine marketing
By far the most common discovery method for mobile apps is searching, with 53% of Android users and 47% of iOS users in the US found the last app they downloaded by searching the app store, according to new research. The study, from TUNE, found that 84% of US...
Oct 9, 2014 | Search engine marketing
Here are the top digital marketing data and case studies that caught our eye. Mobile video now fastest growing format as ad spend triples Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
Oct 7, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research. Amazon spent $157.7 million on Google US search ads in 2013, by far the most by...
