Oct 6, 2014 | Digital marketing skills, Online advertising, Search engine marketing
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research. The study, commissioned by Kenshoo and conducted by Forrester Consulting, found that marketing...
Oct 6, 2014 | Search engine marketing, UK
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7%...
Sep 23, 2014 | Mobile, Search engine marketing
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends. The study, from Juniper Research, points to...
Sep 22, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Search engine marketing, Social media
How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.
Sep 11, 2014 | Search engine marketing
Here are the top digital marketing data and case studies that caught our eye. How does Google judge content quality? Study shows brands have advantage The results suggests content the following key elements help towards ranking highly in Google: • Ranks highly in...
Sep 10, 2014 | Search engine marketing
Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google…but being a brand also helps, according to new research. The new study by...
Sep 8, 2014 | Online advertising, Search engine marketing
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords. The new ‘Callouts’ extension for AdWords is intended to work alongside other extensions,...
Sep 4, 2014 | China, Mobile, Search engine marketing
It seems that Baidu’s April 1st announcement that it was working on a Google Glass rival called ‘Eye’ was not a prank after all. The Chinese search giant has revealed a working prototype of a mobile assistant with a notable omission…it doesn’t feature a screen....
Sep 3, 2014 | Online advertising, Search engine marketing
It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll. This year’s International Media Image Survey (I-MIS) Media Owner...
Sep 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Search engine marketing
The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report. The report, eCoupons: Market Trends & Market Dynamics 2014-2019 from Juniper...
Sep 1, 2014 | Search engine marketing
Google+ has finally ditched its Authorship experiment this week, meaning that search results will no longer display an author’s name with retrieved articles. The Authorship project launched three years ago, with the unveiling of Google+. Using Plus, the search engine...
Sep 1, 2014 | Email marketing, Regulation, Search engine marketing
In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails. With the much-discussed ‘Penguin’ link spam update...
Aug 29, 2014 | Search engine marketing
Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud. Watch this presentation, demonstrating how the robo brain works: The new ‘Robo Brain’ project, being...
Aug 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector. The ‘Amazon Sponsored Links’ service...
Aug 28, 2014 | China, E-commerce and E-retailing, Search engine marketing
Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu. The deal will let users of Tencent’s WeChat or its QQ messaging service and Baidu’s maps will find...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 18, 2014 | Mobile, Search engine marketing, Social media
Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data. Watch this video demonstrating how the technology works below: JetPac provides users with free city guides based on its analysis of public Facebook and...
Aug 18, 2014 | Mobile, Search engine marketing
Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari. Zofari generates recommendations for local haunts like bars and cafes akin to how Pandora, the streaming-music service, creates personalized radio...
Aug 12, 2014 | Search engine marketing
It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around. Last month, Google quietly updated its local ranking algorithm, with deeper integration with its standard Web search capabilities, with less...
Aug 12, 2014 | Online video, Search engine marketing, Viral and buyrals
Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research. When a video gets posted online, there’s no telling whose hands it can fall into or how...
