Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 6, 2014 | Mobile, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Was WhatsApp a bargain after all? (infographic) This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app...
Mar 4, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses). The company said the move will help...
Mar 3, 2014 | Mobile, Search engine marketing
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software. But how will the shift to voice affect search habits, and what impact with this have on paid and organic...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 28, 2014 | Mobile, Search engine marketing
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, according to a new poll conducted by Google. Of the 1,500 respondents surveyed, just under one third (32%)...
Feb 24, 2014 | Mobile, Philippines, Search engine marketing
Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding...
Feb 19, 2014 | Online advertising, Search engine marketing
Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices. The move brings Google closer to offering the kind of data television companies have offered...
Feb 19, 2014 | Search engine marketing
Google has bought SlickLogin, a firm that develops sound wave identification technology to help users login to apps. The SlickLogin system works by playing a uniquely generated, nearly-silent sound through computer speakers, which is picked up by an app on the...
Feb 17, 2014 | Philippines, Search engine marketing
The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013. The Philippine Google Zeitgeist is based on what Filipinos searched on google.com.ph. The devastating Typhoon Yolanda...
Feb 14, 2014 | Search engine marketing
Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm,...
Feb 11, 2014 | Search engine marketing
As Google implements it’s latest ‘Hummingbird’ algorithm, many site owners have noticed that long held top positions on Google are being lost to new sites. Matt Cutts, head of Google’s webspam team explains why past success on SEO does not guarantee success in this...
Feb 6, 2014 | E-commerce and E-retailing, Search engine marketing, UK
The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report. The study, from the British Retail Consortium and Google, found...
Feb 6, 2014 | Regulation, Search engine marketing
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion. Under the agreement, Google would pay...
Feb 4, 2014 | Facebook marketing, Search engine marketing
Facebook turns 10 this week, rolling out its graph search to mobile users as the social network sets its sights on Google’s search revenue-and it plans to use mobile to get there. The social network was first formed back in 2004 as ‘The Facebook’ at Harvard...
Feb 4, 2014 | Search engine marketing
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight. This is one of other predictions for...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Mobile, Online advertising, Search engine marketing
Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue. However, the web giant saw a $384m operating loss at Motorola Mobility, the...
Jan 31, 2014 | Content marketing, Search engine marketing, UK
UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey. The 2013 National Medical Readership Survey also found that pharmaceutical reps and social media are among the less-preferred...
Jan 30, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Internet ad spend up 32% globally- TV up just 4% Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose...
