Nov 4, 2013 | Search engine marketing
There has been a shift away from traditional bank lending to small business, which has shrunk by a quarter since 2011, according to new research looking at search engine optimisation strategies of banks. The extreme difficulty some company owners have faced obtaining...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Nov 1, 2013 | E-commerce and E-retailing, Russia, Search engine marketing, UK
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas. Retail search volumes grew 12% in the third quarter of 2013 compared...
Oct 28, 2013 | CPG, E-commerce and E-retailing, Search engine marketing
The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by digital marketing agency, Greenlight. According to the report, queries...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 24, 2013 | Online advertising, Search engine marketing
Google is testing giant banner ads on search results pages, with 30 advertisers on board, breaking an 8-year promise in the process. Google testing sponsored cover photos in SERPs cc: @rustybrick @douglaskwong pic.twitter.com/xN7Z8GHZPa— Synrgy (@SynrgyHQ)...
Oct 23, 2013 | Online advertising, Search engine marketing, USA
Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes. The research firm said Yahoo’s websites had 197.8 million...
Oct 18, 2013 | Mobile, Online advertising, Search engine marketing
Google has reported a profit of $2.97bn (£1.84bn) during the July -September period, beating expectations, despite a slump in ad prices and its mobile arm Morotola making a loss of $248m. The figures represent a 36% rise in profits compared to the same period last...
Oct 18, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing
Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social...
Oct 16, 2013 | E-commerce and E-retailing, Online advertising, Russia, Search engine marketing
Yandex is now offering online stores a new model for listing their products onYandex.Market, as the Russian internet giant looks to boost its ecommerce tools. From next month customers will be able to purchase directly from Yandex Market, going straight to the...
Oct 15, 2013 | Search engine marketing
UK advertisers are spending more on search advertising and are generating better results according to new research. The latest quarterly analysis of UK paid search advertising by digital marketing technology company, Kenshoo reveals that quarterly search advertising...
Oct 14, 2013 | Online advertising, Regulation, Search engine marketing
Google has sparked more privacy controversy with new Facebook-style ads that include user names and photos, as the internet giant looks to make its ads more social and personalised. Under the new scheme, Google can add users’ name, photo and product reviews...
Oct 14, 2013 | Mobile, Search engine marketing
Google has updated its maps tool with the ability to add multiple destinations, as well as find upcoming local events and view flight, hotel, and restaurant reservations. The update affects Google’s Maps Preview on desktop, which allows users to choose to...
Oct 11, 2013 | Search engine marketing
As Google places more importance of social media and authority to determine search rankings, this infographic from Internet Marketing Inc offers a guide to getting the most from the firms Author Rank. As Google places more importance of social media and authority to...
Oct 10, 2013 | Search engine marketing
Traffic to Google’s websites, including YouTube, Gmail and Google Play, account for 5.6% of the entire UK online audience, largely driven by its search business, according to new research. The research, from web monitoring firm SimilarWeb, offer a rare breakdown of...
Oct 8, 2013 | E-commerce and E-retailing, Search engine marketing
Google is ramping up its local features on its shopping search tool, listing local storefronts and product availability for desktop and smartphone users. Under the new system, which is currently in beta test phase in the US, when a user searches for a product on...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 2, 2013 | Regulation, Search engine marketing
Google’s long-running battle with the European Commission could be coming to an end, with the search giant potentially agreeing to link to rival sites on specific channel searches, such as shopping or maps. Under the new proposals, Google will offer a larger space in...
Oct 2, 2013 | Facebook marketing, Search engine marketing, Social media
Facebook has updated its Graph Search tool to include user posts and status updates, as the social network looks to improve its site navigation in a bid to appeal more to users and advertisers. Facebook launched the Bing-powered Graph Search in January to compete with...
