Oct 2, 2013 | Search engine marketing
Hewlett Packard’s US printing division generated more revenue per visitor from paid serahc than via organic listings, according to a new case study and white paper from Resolution Media and Kenshoo. The study examined the complex relationship between Paid and Organic...
Oct 1, 2013 | Australia and New Zealand, Mobile, Online advertising, Search engine marketing
The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research. The report, from media buying agency ZenithOptimedia indicates that spending on advertising on mobile devices is...
Sep 27, 2013 | Search engine marketing
Google has revamped its search formula to better cope with the changing nature of search queries, such as longer keyphrases or voice commands. The new ‘Hummingbird’ algorithm could have a major impact on traffic to websites, and marks one of Google’s biggest changes...
Sep 24, 2013 | Search engine marketing
In a dramatic move, Google is switching all searches conducted on its site through secure search (HTTPS), meaning that marketers and developers will be unable to monitor any keyword data via Google Analytics. The switch comes two years after Google’s first decision to...
Sep 13, 2013 | Search engine marketing
Nearly three quarters (74%) of younger shoppers want image search functionality integrated into purchase journey, according to new research. The research, from WeSEE today reveals that three-quarter (74%) of UK consumers say that traditional text-based keyword queries...
Sep 12, 2013 | Search engine marketing
In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by digital marketing agency Greenlight. Greenlight’s ‘Automotive Sector Report – Issue 1’, the first by the agency covering the sector,...
Sep 10, 2013 | Search engine marketing
Consumer online searches for energy providers offering the most competitive rates on the market have been in steady decline since March this year, perhaps due in part to a decent summer. Regardless, online search volumes over the 2013 summer period, have remained...
Sep 9, 2013 | Search engine marketing
Totaling 4.9 million, online search volumes for jobs in July fell below those levels in the three months preceding it, reveals the latest data from digital marketing agency, Greenlight. Greenlight’s findings come on the back of figures released by the Office of...
Sep 5, 2013 | Search engine marketing
Skyscanner and Thomas Cook are most visible air travel sites when people search for flights on Google UK, according to new research. The study, from Searchmetrics, also identifies those travel brands that are most visible on social media. The study found that...
Sep 3, 2013 | Search engine marketing
Brits spend £2.3 billion annually on online gambling according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB). However, a new report from digital marketing agency, Greenlight, shows consumer online search volumes pertaining to...
Aug 27, 2013 | E-commerce and E-retailing, Search engine marketing
Microsoft has integreated a ‘buy’ option into product searches on Bing, letting users skip vendor webpages and buy directly from the search page. The move means that brands will be able to purchase ads that include photos and pricing info from a variety of merchants....
Aug 23, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach...
Aug 22, 2013 | Mobile, Search engine marketing
The first benefits of Google’s $1 billion acquisition of map software service Waze will appear today. Real-time traffic reports from Waze app users will now appear on the Google Maps app for Apple iOS and Android. The reports include accidents, road closures,...
Aug 20, 2013 | Search engine marketing
On Friday, August 16, Google experienced five minutes of downtime, causing global web traffic to plunge 40% according to a report. The internet giant said all of its services from Google Search to Gmail to YouTube to Google Drive went down for between one and five...
Aug 20, 2013 | E-commerce and E-retailing, Search engine marketing
Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals a report by digital marketing agency, Greenlight. According to the research, “Fashion Sector Report – Issue 18,” in June, consumers made...
Aug 16, 2013 | Search engine marketing
Pressures on the print directory and magazine world continue, with one of the largest UK directories going into administration and online directory listings for small businesses take over. The UK media economy is a proven early adopter of trends that go mainstream in...
Aug 12, 2013 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s The figures, from IAB Australia and PricewaterhouseCoopers, indicate that over the first six months of the year total online...
Aug 12, 2013 | CPG, Search engine marketing
UK consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from digital marketing agency Greenlight. Overall, queries pertaining to make-up were the most popular...
Aug 5, 2013 | CPG, Search engine marketing
In the month the NHS celebrates its 65th anniversary, new data from Exponential Interactive, a global provider of digital advertising intelligence, reveals that pregnancy, skin care and fitness are the most common health concerns for which Britons turn to the...
Aug 1, 2013 | Search engine marketing
One third of workers in the UK Search Engine Optimisation (SEO) industry earn above £35,000, but the segment dominated by men, according to a new salary survey. The research, conducted by Sitevisibility ahead of its BrightonSEO conference, discovered that the overall...
