Top 4 digital marketing trends for 2013 (infographic)
Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway. The illustration below shows that content marketing, mobile marketing, social media and...Google+ ‘to overtake Facebook’ for social sharing by 2016
Sharing of online content by users on the Google+ social network is set to surpass sharing by Facebook users by February 2016 according to a new US study. The report, from search and social analytics firm, Searchmetrics, comes in the run up to the 2nd anniversary of...Cannes Lions 2013- Video highlights from day three
This video offers highlights the seminars on the third day of Cannes Lions 2013, including Vivienne Westwood at the SapientNitro seminar, the Kiip Forum, Astro Teller from Google [x] and the Proximity seminar. The event commonly attracts thousands of delegates from...Google’s ‘Captain of Moonshots’ speaks to Cannes Lions TV (video)
Following his seminar at Cannes Lions 2013, Astro Teller, the Captain of Moonshots at Google [x], explains a bit more about his thinking and what creatives can take from his approach. Source: http://www.canneslions.com/Using Google Enhanced Campaigns – tips for improving effectiveness of paid search advertising
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you....Yandex detects short and long-term user interests with personalised search
Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process. Yandex. Pesonalised Search Results from Yandex on Vimeo. Under the new...Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...Web spying scandal: Facebook shows details of US Govt. data requests
Facebook claims it has “aggressively” protected its user data from the US government snooping, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism....Yandex search engine marketing in Russia unveils new digital marketing techniques
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated. Watch this video explaining how the...Google buys social sat-nav Waze for $1.3bn
Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools. Watch this video from Bloomberg discussing the deal here: Waze, based in Tel Aviv, combines online maps with updates from other users...Apple debuts ad-funded music streaming- new channel for marketers
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music. Watch this video from Bloomberg with highlights from the launch event here: The move was announced as part of...Google wins bidding war to by map app Waze?
Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports. According to Israeli newspaper Ha’aretz, the deal will be worth $1.3bn. The paper reports that the deal hasn’t been...Facebook and Google deny role in PRISM web-spying programme
Facebook, Google and Yahoo have all issued denials that they have been providing the US National Security Agency with user data, amid a growing global privacy scandal. A 29-year-old government contractor revealed himself as the source of disclosures about the...‘Generation Y’ favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...UK mobile advertising trends: Under 24s ‘more likely to respond to mobile ads’
British smartphone users between the age of 18-24 are much more likely to react to ads on smartphones than other age groups, according to new research looking into UK mobile advertising trends. The study, from comScore, highlighted an increased engagement from the...Food search trends: Google adds nutritional data to search
Google has updated its search results to include details on calories, carbohydrates, proteins, sugars, and other information pertaining to nutrition, as the internet giant looks to capitalise on food search trends related to healthy eating. The move comes as more...Mobile shopping trends: Consumers turned off by poor mobile sites
As shoppers flock to their smartphone sand tablets for the latest deals, a new survey indicates that 44% of online consumers would never return to sites that are not mobile friendly. The poll, carried out by Kentico Software, looks at how US online shoppers’...Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
