May 29, 2013 | Search engine marketing
Google claims that its latest Penguin 2.0 algorithm will be the most-talked-about update of 2013 for brands’ SEO strategies. This infographic from US content marketing agency Brafton offers a guide to help you fend off potential PageRank downgrades and rank high in...
May 29, 2013 | Search engine marketing
With Google growing in dominance in the search sector, this video from ICOMP, the initiative for a competitive online marketplace, warns of the dangers of relying on Google search results for online research. How Search Really Works from ICOMP on Vimeo. This short...
May 28, 2013 | Facebook marketing, Mobile, Search engine marketing, Social media
Social media mapping firm Waze has become the target of a bidding war between Google and Facebook, according to news reports. Bloomberg reports that Google is considering a bid that exceeds a previous offer from Facebook’, which reportedly fell between $800 million...
May 24, 2013 | Online advertising, Regulation, Search engine marketing
Google has made a major update to its Penguin search algorithm this week, as the internet giant looks to improve its search results by eliminating web spam. In a Google Webmaster Help video (see below), Cutts goes into more detail on what Penguin 2.0 would bring,...
May 24, 2013 | Online advertising, Search engine marketing
Google is testing a new tool that helps companies build their own customisable real-time bidding platforms using its cloud and DoubleClick services. The platform has been developed over the past year, and aims to removes development barriers for companies looking to...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In the US, total digital ad revenue for 2012 was $36.6bn, up by 15% from 2011. Mobile digital ad revenue grew by 4.2% since 2011, making it the format with the highest growth. Search ads were also the format with the highest revenue for the second year (46.3%)...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In 2011, the US generated $31.7bn in revenue from digital advertising, at the time the highest recorded. Search ads accounted for the highest revenue segment for digital ads in 2011 with 46.5%. Display related ad revenues were also a high growth area in 2011...
May 22, 2013 | Regulation, Search engine marketing
Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists’ trademark as a Google AdWord to boost its visibility on the search engine. A High Court judge found in favour of Interflora,...
May 21, 2013 | Content marketing, Search engine marketing
Stories from the BBC website are most likely to be displayed in news results in Google.co.uk search results, ahead of The Guardian and the Daily Mail, according to new research from search and social analytics leader, Searchmetrics. News results are links to the...
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
May 16, 2013 | Online advertising, Search engine marketing
Google has overhauled its popular Maps web service with more personalisation features and icons highlighting businesses running ads and promotions. Watch a Google video explaining how the service works below: The move marks Google’s latest attempt to make its maps...
May 15, 2013 | Mobile, Search engine marketing
Google has shut down its SMS search tool for mobile users without a data plan. Launched back in 2004, the service previously let users send a text message requesting a search via a short number. Many shortcuts were available to retrieve the latest sports scores,...
May 13, 2013 | Russia, Search engine marketing, Social media
Mail.Ru, Yandex, Google and VK are the most visited sites in Russia, but it’s the social networks that get most screen time, according to new data from ComScore. During February 2013, there were 61.4 million Russians who went online via a desktop PC or laptop. Ranked...
May 9, 2013 | Content marketing, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...
May 3, 2013 | Content marketing, Search engine marketing
Google has been integrating many non-traditional search results for years, with news articles being one of the most common. New research from Searchmetrics has highlighted the 10 most prominent sites that appear on Google News integrations, with Patch.com and The...
May 1, 2013 | Mobile, Search engine marketing
Google’s predictive search tool Google Now has launched on Apple’s iOS, giving iPhone and iPad users access to the Siri rival for the first time. The launch is part of an updated Google Search App for iOS. Until its release this week, Google Now had been available...
Apr 26, 2013 | Regulation, Search engine marketing
Google has been forced to change the way it displays search results in Europe, amid concerns it might be abusing its dominant market position. The changes come after an EU competition probe, and will see Google adopt a clearer labelling of its own promoted content and...
Apr 24, 2013 | Mobile, Search engine marketing
The role of mobile phones and tablets in UK paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research. The data, from digital marketing technology firm, Kenshoo, indicates that...
Apr 22, 2013 | Regulation, Search engine marketing, Social media
Google’s executive chairman, Eric Schmidt, has defended his company paying just £6m in UK corporation tax, saying the firm was playing a key role in the UK’s high-tech growth. Listen to an excerpt from the BBC radio interview below: Back in 2011, Google...
Apr 18, 2013 | Search engine marketing
Google has told developers working on its upcoming augmented reality glasses that they will not be allowed to place ads within the device’s display. The internet giant has published a set of terms and conditions for developers working on Glass The terms also...
