Feb 13, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants. Facebook: Chairman and CEO: Mark Zuckerberg Board of...
Feb 8, 2013 | Online advertising, Search engine marketing
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads. The non-exclusive deal will see Yahoo’s website using Google’s massive online advertising network to show...
Feb 7, 2013 | Online advertising, Online video, Search engine marketing
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device. The changes will let advertisers manage bids for ads across a variety of device platforms as...
Feb 7, 2013 | Content marketing, Online advertising, Search engine marketing, Social media
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox. Experian’s new Digital Trends...
Feb 4, 2013 | Regulation, Search engine marketing
Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country. The dispute stems from the French government attempting to place a tax on Google’s advertising revenues and Google responded by...
Feb 1, 2013 | Regulation, Search engine marketing
A new third-party search engine dedicated to the newly-launched online storage service Mega has sparked controversy over piracy fears. Mega was launched by Kim Dot Com, the infamous internet entrepreneur who was arrested last year and charged with criminal copyright...
Jan 25, 2013 | Regulation, Search engine marketing
Google has been forced to change its search practices, after a two year antitrust investigation into its operations. But what will the changes mean for SEO? This infographic from internet marketing agency Imfoza looks at the implications… The decision form the FTC in...
Jan 24, 2013 | Online advertising, Search engine marketing
Google’s profits are back on track, reporting $50bn in revenues for 2012 and a rise in profits during the fourth quarter of last year. The results are a welcome return to form for Google, which posted a sharp fall in profits during the third quarter of 2012. Net...
Jan 23, 2013 | Search engine marketing
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data. The research, from Experian, found that UK Internet users made 2.7 billion visits to search engines in...
Jan 22, 2013 | Online advertising, Regulation, Search engine marketing
Google is considering developing a ring that consumers can use to identify themselves securely online, as an alternative to passwords. In a research paper, two of its engineers write that current strategies to prevent the hijacking of online accounts, including the...
Jan 22, 2013 | Search engine marketing, Social media
Microsoft has updated its Bing social sidebar to add more results from Facebook timelines, following the launch of the social network’s new ‘graph search’ tool. The search engine now incorporates Facebook status updates, shared links, comments and photos from friends...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | Online advertising, Search engine marketing
Google is building a new headquarters in London’s Kings Cross, valued at around £1bn, as the US-based Internet giant looks to expand its European operations. Google will move from its current offices in the UK capital’s Victoria and Holborn districts in 2016...
Jan 16, 2013 | Facebook marketing, Search engine marketing, Social media
Facebook has overhauled its search engine in a bid to take on Google, letting users search for people, photos, places and other content that has already been shared on the social network. At a ‘mystery event’ from the company’s headquarters in Menlo...
Jan 14, 2013 | Regulation, Search engine marketing
Google could be forced to alter its search results in Europe, after accusations that it is favouring its own services over rivals, according to a new report. Writing in the Financial Times Alex Barker and Richard Waters report that The European Union’s competition...
Jan 7, 2013 | China, Regulation, Search engine marketing
Google has axed a censorship notice on its Chinese search engine, as the firm looks to build on its paltry 5% market share in the rapidly growing market. Launched 6 months ago, the censorship warning notified Chinese users that their searches are filtered by the...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 14, 2012 | Mobile, Search engine marketing
Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software. The move was widely criticised after numerous mistakes were found in Apple Maps’...
Dec 12, 2012 | Search engine marketing
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year. Though Olympics tickets finished second in the overall ‘Zeitgeist’ trends list, there were plenty of searches for Olympic athletes. Topping...
Dec 12, 2012 | Search engine marketing
Popular medical information site WebMD is to cut 250 jobs after disappointing Q3 results. The cuts include 250 positions, representing around 14 percent of WebMD’s total workforce, as well as operating expenditure cuts of $45 million. Layoffs are expected to mostly...
