Dec 12, 2012 | Mobile, Search engine marketing
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research. The study, from the Direct Marketing Association, reveal that seven in 10 (68%) UK smartphone owners...
Dec 11, 2012 | Search engine marketing
Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than ’10 blue links’. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways....
Dec 11, 2012 | Online advertising, Search engine marketing, Social media
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012. Speaking to the FT, the WPP boss gave his thoughts on growth in online advertising. Watch the video from the...
Dec 11, 2012 | Search engine marketing
More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments… Google has...
Dec 10, 2012 | Search engine marketing
If online video is optimised for search, it can double Google search traffic, according to a new report. The research, from Visibility IQ in association with Entertainment Media Research, looking into the web habits of the UK.According to the report, the most frequent...
Dec 7, 2012 | Search engine marketing
In a frank interview this week, Google’s executive chairman Eric Schmidt has admitted his surprise that Apple has not sued the search giant. In a sit down with the Wall Street Journal the one-time Google CEO talked about lawsuits, Apple, and of course all their...
Nov 30, 2012 | Search engine marketing
Google’s latest launch of its Remarketing for Search product, currently in beta, is a huge step from the standard advertising options that Google Adwords presents, says digital marketing agency, Greenlight. According to the Greenlight, it could have a substantial...
Nov 22, 2012 | Search engine marketing
Most websites and online retailers live and die based on their natural search traffic, so when the US clothes retailer Big Tall Direct lost 70% of their traffic, it proved devastating. This video from their President describes what it’s like: watch, weep, and wonder...
Nov 21, 2012 | Search engine marketing
Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has...
Nov 19, 2012 | Facebook marketing, Search engine marketing
Yahoo has been in talks with Facebook over a possible search deal that could see an end to its partnership with Microsoft’s Bing, according to a news report. Speaking to The Sunday Telegraph, unnamed sources said that Marissa Mayer, chief executive of Yahoo!, has held...
Nov 16, 2012 | Search engine marketing
Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce. Following a launch in the US this year, Google Shopping will add paid services to the UK,...
Nov 12, 2012 | Search engine marketing
Google makes $100m per day on search advertising, at least, that is what Wordstream tells us according to this infographic. Where does that money come from? Which industries make Google the most money? This infographic from Wordstream shows us where the money is...
Nov 9, 2012 | Mobile, Online advertising, Search engine marketing
Google has launched ‘Free Zone’, a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google’s ads) via basic mobile phones without data charges. The service will intitially roll-out in the Philipines,...
Nov 7, 2012 | Search engine marketing
Google is updating its desktop search engine, offering what it claims will be a ’simpler, cleaner’ feel than before more closely aligned with its mobile and tablet versions. The most significant change is the removal of the sidebar to the left of the page. The same...
Nov 7, 2012 | Search engine marketing
October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. October figures suggest 89.33% of all web searches in the UK were made using Google. The findings, from Experian Hitwise, mark the first time in the last five...
Nov 2, 2012 | Search engine marketing
Google has revamped its ‘Google Search’ app for the iPhone and iPad, giving the feature a voice search functionality that poses a challenge to Apple’s Siri. The app, which is available for free download, opens with a “Try our new voice...
Nov 2, 2012 | Search engine marketing, Twitter marketing
A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time. Twitter’s home page features a regularly updated list of topics that are “trending,” meaning...
Nov 1, 2012 | Search engine marketing
French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets. According to reports, press associations...
Oct 29, 2012 | Search engine marketing
Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research. Press Index, a Kantar Media group company, published the first European survey on media...
Oct 25, 2012 | Search engine marketing
Bing users are more likely to search for local goods and services then Google or Yahoo users in North America with 28.81%. Although Google is the largest of the three search engines, only 24.24% of users opted to conduct local search queries during the analysed...
