Aug 15, 2012 | Search engine marketing
Despite its popularity online, smartphone users are ditching search in favour of direct navigation, according to new research. The study commissioned by Telmetrics and xAd, and conducted by Nielsen, looked at search engine usage in certain verticals such as travel,...
Aug 15, 2012 | Search engine marketing
Google is revamping its search algorithms in an attempt to ensure legal download websites appear higher in search results than illegal pirate sites. The move will see Google take into account the number of valid copyright removal notices a site has received when...
Aug 14, 2012 | Search engine marketing
If you were the world’s leader in search, and wanted to dominate the wider online travel category, then you’d need a small amount of quality data to form the heart of your listings. Hot on the heels of acquiring the Zagat restaurant guides, Google has bought a travel...
Aug 13, 2012 | Search engine marketing
Google has extended it lead in the UK search market which shows no sign of slowing down, with the proportion of searches containing four or more words increasing. James Murray, Digital Insight Manager, Experian Marketing takes a look at the latest UK search trends....
Aug 10, 2012 | Search engine marketing
Google’s is to start highlighting information drawn from its users’ Gmail accounts on its main search results page. The feature marks Google’s latest attempt to deliver data that people are seeking more quickly as it tries to maintain the dominance of its lucrative...
Aug 2, 2012 | Search engine marketing
If low quality sites are linking to yours, this could affect your search rankings- but how can you detect and tackle these ‘black hat’ SEO techniques? In this video, Matt Cutts, head of Google’s Webspam team, explains what to do if competitors are using these...
Jul 31, 2012 | Search engine marketing
Nearly one in ten (9%) of all consumers searching for the Olympics opening ceremony went direct to Facebook, making it the main beneficiary of all the searches on the night the London 2012 games began, according to new research. According to the latest analysis from...
Jul 30, 2012 | Search engine marketing
Google has added a handwriting feature for its mobile search, offering an alternative to typing keyphrases into the search box. The tool lets searchers use their finger to write the search term on the touchscreen, where it will appear in typed form in the search...
Jul 30, 2012 | Search engine marketing
Google Books is fighting back in the internet copyright law battle. Latest on the class action law suit against Google Books filed by authors who claim Google Books is not ‘fair use’. Whatever your sector, the outcome will have big implications… Google has called for...
Jul 24, 2012 | Search engine marketing
Jimmy Carr, Father’s Day and 50 Shades of Grey are among fastest moving search terms in the UK in June, according to new data. The study, from Experian Hitwise, indicates that UK Internet users made 2.2 billion visits to search engines in June 2012, up by 27 million...
Jul 18, 2012 | Search engine marketing
UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the...
Jul 12, 2012 | Search engine marketing
Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results. The Australia-based online electronics retailer punished users of IE7, imposing a...
Jul 9, 2012 | Search engine marketing
‘Cheap holidays” is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research. The study, from digital agency Greenlight, indicates that...
Jul 9, 2012 | Search engine marketing
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of...
Jul 8, 2012 | Search engine marketing
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools. The micro-blogging platform has introduced search auto–complete and “people you follow” features and results for people’s real names as well as their user names....
Jul 6, 2012 | Search engine marketing
Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns. Called ‘The Ultimate Keyword Tool’ Found is hoping to woo advertisers who frequently work with Google Adwords or other bid...
Jul 5, 2012 | Search engine marketing
Google has shut down 5 more products and the internet giant continues to streamline its operations to focus on its core products. The services on the way out include Google Mini, Talk Chatback, Google Video, iGoogle and the Symbian Search App. Since September 2011,...
Jun 28, 2012 | Search engine marketing
The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, according to new research. The study, from digital marketing agency, Greenlight....
Jun 27, 2012 | Search engine marketing
As part of Google’s ongoing project to make technology more ‘human’, the web giant has created an artificial intelligence system capable of teaching itself the ‘concept of cats’ with no human help. Google scientists created one of the largest neural networks for...
Jun 27, 2012 | Search engine marketing
Many UK online travel sites are failing to make the most of videos and images to maximise their visibility in online searches on Google. The study is part of a comprehensive new report by search marketing agency, Epiphany, that reviews search marketing in the travel...
